Apart from advertising giants like Facebook or Google, there are hundreds of medium and small advertising networks. Despite their low popularity, these sources are great for traffic arbitrage and are capable of providing hot leads.
Hereby, you’ll find out how to work with them! You will learn what local advertising networks are, what their advantages are, how to search for such platforms, and use them for nutra offers promotion. At the end of the article, we’ve also compiled a short list of local networks in Asia and Europe. Save it for later! Now, let’s begin!
What are Local Ad Networks & Their Advantages?
A local ad network is a small local promotion platform for teasers, native placements, push, popunder, and similar types of traffic. Local sources also include local search engines and social networks.
As a rule, such sources only include an audience from a certain region limited to two or three countries.
MyTarget or Yandex is, obviously, a local ad network. The vast majority of their audience resides in the CIS countries, and therefore these sources are referred to as local.
These platforms have far more advantages than meets the eye, such as:
- Low competition. The audience of local sources is mostly unfamiliar with publisher offers since large teams rarely turn to small platforms. As a result, the traffic price is lower in this case but the CR is higher.
- Easy-going moderators. Local sources value dedicated customers and avoid overburdening them with strict policies. This releases the publisher from bans and farming activities and also allows you to opt for bolder creative approaches.
- Fresh audience. Local sources allow you to reach those user segments that you won’t encounter in social networks and other traffic sources.
- Local publishers. Such platforms allow you to place ads on local websites with a loyal audience not over-spammed with ads. As a rule, visitors of such platforms trust ads more based on the publisher’s rating.
There are also the following downsides of the local sources to consider, such as:
- Language. Local sources often operate in the native language of the selected region. This will complicate communication with customer support and mastering the advertising network.
- Time zone. More often than not, the time zone of the local source is different from yours. If the local network’s moderators and customer support operate during business hours, you will have to wait for a response or adjust to their schedule.
- Account replenishment. Sanctions and other banking sector limitations complicate currency exchange and settlements abroad.
Manpower input. To work with a local network, you must first find it, break the language barrier, and master its features and ad review procedures. Consider this: if you’d like to shift to another GEO outside the local source, you will have to do it all over again.
If you handle local sources right and are willing to explore new networks, these downsides won’t be that challenging. Besides, such platforms offer good outreach at low prices, loyal moderation, and unique audiences from local publishers.
Sounds pretty good, isn’t it? This means it’s time to learn how to promote ads with local sources!
Guide on Local Ad Networks
The basic mechanics of the local sources do not differ much from larger platforms. Minor details may vary but you still have to sign up, replenish your account, set up targeting, upload creatives, and pass the ad review.
You must also settle the issue with payments since you won’t be able to pay for ads from Russia.
There are several ways to solve this:
- Cryptocurrency. Many local networks accept cryptocurrency as a means of payment. Even if it’s kept out of the public eye, you may still try to replenish the account balance via direct transfer and with the manager’s assistance.
- International vCards. You can issue a card in international payment systems like Capitalist. With it, you will be able to pay for ads in US dollars and euros, given these currencies are accepted in a local source.
When payment issues are settled, you may proceed to the most time-consuming step – searching for a local source.
To find a suitable source, take the following steps:
- Go to the SimillarWeb.
- Select the required region and source category.
- Visit the top sources from the list.
- Check if they have an ad cabinet.
- If they don’t have it, then check the ads placed on the resource. As a rule, local sources specify their name or a link to their platform in the banners.
You can also try and find local sources manually. To do this, translate phrases like “Advertising network” or “Buy traffic” into the language of the required GEO, change the region in the search engine, and search for the sources by key queries.
That’s it! When the local source is found, all you have to do is to get through the nuances of the campaign setup and launch ads. If you experience any problems, contact the network manager – they should assist with any issues.
Local Ad Networks in Different Regions
No time for an independent search? Check our list where we’ve compiled popular local sources in different European and Asian countries!
Let’s start with Europe:
- Midas Network. It’s a native Croatian network. It has well-trained algorithms and works with premium publishers.
- Adrino. It’s a native banner ad platform in Poland.
- Content Exchange. It’s a native network that supports ten European GEOs such as the Czech Republic, Italy, France, and Germany.
- EasyPlatform. It’s a banner network with an audience in Bulgaria and Northern Macedonia. You’ll be allowed to promote nutra offers on special terms after discussing the details with the manager.
- Etarget. It’s an Eastern and Central Europe promotion service with the option of outsourcing advertising.
Let’s move on to Asia:
- Popin. It’s a native network with loyal moderators and a Japanese audience for the most part. It is distinguished by advanced behavioral analysis algorithms.
- Dable. It’s a large advertising network with native ads and news traffic from Asia. Its moderators are loyal to the nutra vertical.
- Macaw. It’s a native network for ad promotion in Vietnam, Thailand, and Indonesia. You can request the assistance of a Russian-speaking manager.
- LINE. It’s a large Asian messenger that supports a variety of ad formats.
- AdvertNative. It’s a native network with an audience from Thailand, India, and Indonesia. You can also request the assistance of a Russian-speaking manager.
- Yengo. It’s an Asian teaser network with loyal moderators and wide coverage.
Summary
Local advertising networks represent a very underestimated traffic source. They allow you to attract a broad and not over-spammed audience, save money on promotion, and drive traffic with low competition.
Today, you’ve learned how to work with them and we hope this information will prove useful in your future campaigns!
Good luck!