9 Rookie Mistakes in Facebook Traffic Arbitrage

When starting to work with Facebook, some publishers make sad mistakes that have an impact on their outcome or even result in extra (considerable) expenses.

This material will be of interest if, being a beginner in traffic arbitrage, you wish to avoid common mistakes. 😉

⛔️ Common Mistake #1. Similar Details in Different Accounts

Sometimes publishers add similar account details in different ad cabinets.

For example, they bind a single bank card to several accounts at once. 

What happens is Facebook automatically links accounts with the matching data in different profiles or ad cabinets. In perspective, the social network might find ad activity on one of the accounts suspicious and therefore it may block all similar accounts at once. 

Given that Facebook is famous for frequent account blocking for no clear reason, even if you work only with permitted ads and do not in any way violate the social network policy, this does not mean you are safe from being banned.

With this in mind, you might not want to repeat any details in your accounts: use a unique bank card, email, phone number, etc. for each account.

🎭 Common Mistake #2. No Digital Fingerprint Obfuscation

Each device connected to the web informs the resources it visits of device info, data on browser, Internet connection, location, etc. The digital fingerprint is generated based on the above data. 

Websites analyze this data to:

  • Identify the user. 
  • Customize ads.
  • Protect websites from scammers.

A publisher must change his/her digital fingerprint if he/she wants to work:

  • With multiple accounts at once,
  • With offers that may violate Facebook Ads policy,
  • With a foreign account.

It is important to change the fingerprint to work with Facebook, but you might not want to obfuscate the data completely. In case you completely obfuscate information about yourself or your traffic, Facebook cannot identify if you are a general user, an advertiser, or a fraudster. Because of this, security algorithms may analyze your actions more precisely.

To replace your fingerprint, opt for:

  • Proxy servers. With a proxy server, you can replace your IP address with a proxy server, ISP, mobile operator, or other real user’s address. It depends on the type of proxy you use. But the proxy cannot replace your browser and device data so you might want to use it together with the anti-detect browser. 
  • Anti-detect browser. It’s software that obfuscates the fingerprint of the browser and device. Anti-detect browsers look like common browsers, only they allow you to configure fingerprint data for each account in each separate tab. Top anti-detect browsers available cope with digital fingerprint obfuscation but their prices start from $89. In order to save money, take a look at our anti-detect browsers rating. The list includes browsers with a free trial or even free tariffs. What is more, Dolphin{anty} offers an entirely free tariff with ten profiles included.
  • Web extensions that block fingerprint data collection: they prohibit websites from analyzing your browser and device data. Such extensions are best for protection against ad tracking.  

For cost reasons, some beginner publishers replace their devices’ data manually. However, this takes a good deal of time and, besides, the publisher may not consider some criteria thus the traffic source might still identify him/her.

🌍 Common Mistake #3. Attempting to Work with Different GEOs Simultaneously

All countries are categorized into three groups depending on the consumer purchasing power – the affluence of population of a particular country: 

  • Tier 1 list includes countries with high purchasing power like Western Europe, Canada, Australia, the USA, South Korea, and other wealthy countries. There is high competition for traffic in these countries, which makes advertising more expensive. 
  • Tier 2 list includes countries with average purchasing power, such as Russia, Greece, Brazil, Belarus, China, Argentina, Ukraine, and others. Household income is lower here, so advertising is cheaper.
  • Tier 3 list includes countries with low purchasing power, such as Libya, Kuwait, Madagascar, Cuba, and Cambodia. In these countries, the household income is low, so advertising is cheap there.

Despite the obvious benefits of working with Tier 1 countries, beginner publishers are hardly ever likely to quickly profit off of Tier 1 traffic. Besides, it requires a larger budget to start, which may not work for a majority of publishers.

Instead, you might want to start from your home country or Tier 2 countries with moderate bids and competition.

🤔 Common Mistake #4. Working with an Unknown GEO  

In an attempt to elevate earning potential, publishers spring into:

  • Foreign traffic,
  • Different GEOs unknown to them.

With minor exceptions, this does not yield meaningful results with the budget wasted for nothing. 

This is because although people have common behavioral patterns, each country’s population has its set of minds, shopping demand, social etiquette, etc. Thereby, the things that work in creatives in Italy might not necessarily work in the USA, not to mention ignorance of the language, slang, and its subtleties.

So, you might want to start with GEOs you comprehend. For example, if you are from Italy, first learn to attract Italian traffic.

📊 Common Mistake #5. Ignoring Facebook Pixel

The Facebook Pixel captures website visitors and user actions.

You can further use this data to:

  • Evaluate ads and website performance, 
  • Identify the target audience,
  • Customize ad campaigns,
  • Minimize costs,
  • Adjust retargeting,
  • Find first-time customers by developing similar audiences, etc.

Given the pixel capabilities, ignoring it minimizes the ad efficiency on Facebook. 

In case you are not using the pixel yet, read here how to install the Facebook Pixel on the website.

😒 Common Mistake #6. Duplicating Other Publishers’ Best Practices 

Due to lack of experience, some beginner publishers are attempting to imitate or even duplicate ad campaigns of their colleagues. 

However, duplicating either leads to short-term insignificant results, or money wasting. This is because advanced publishers commonly share cases when a particular scheme is worn out and no longer effective. 

Just as in any other business dimension, experience is very important here. Besides, the cases and mistakes of other publishers help to make the best creatives. 

So, you might want to study other people’s work and fix individual markers, then combine them and use them in your unique advertising schemes.

🔥 Common Mistake #7. Making Money on Unique Offers Only

Sometimes beginner publishers opt for uncommon offers hoping that they will be able to earn more than others due to low competition.

Alas, this often results in a wasted budget: offers may be unpopular not just because people don’t know about them, but because other publishers have already tested them and found out that they don’t work for Facebook. 

This may be because the offer’s target audience is limited or users find the product unworthy.

💰 Common Mistake #8. Starting an Ad Campaign with a Large Budget

In an attempt to compensate for expenses, beginner publishers launch ad campaigns with a large budget at once with:

  • No test run with a small budget,
  • No target audience analysis,
  • No creatives testing.

Alas, this only leads to the loss of money. 

So, before launching ads with a large budget, advanced publishers test creatives to: 

  • Determine top creatives, 
  • Adjust ad impressions and bids, 
  • Determine the target audience, etc.

This helps to adjust the ad campaign so that you can then run ads with a larger budget.

👨‍👩‍👦 Common Mistake #9. Insufficient Target Audience Management

When managing the target audience for the offer, beginners can make a variety of mistakes like:

  • No target audience analysis. Apart from gender, age, GEO, and income, you must consider the audience activity time factor, offer seasonality, people’s interests, etc
  • Overlapping audiences. If you set up different ad impressions for the same audience, the ads will be demonstrated to the same people. As a result, the publisher will pay twice for ad impressions to a single user, while campaign statistics will be biased. So, you might want to make sure that the audience overlapping rate does not exceed 20%. You can check audience overlapping rate in Business Manager – Ad Group – Inspector – Audience Overlapping.

👉🏼 If you have been working with Facebook for some time, be sure to share your rookie mistakes in the comments.

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