One of the teams told us about their success story during the holidays. They earned $4,643 with much of the traffic processed from 31 December to 5 January. That’s because the guys were working while the others were on holiday!
- Duration: December 2021 – 5 January 2022
- Source: Facebook/ Instagram
- Offer: Herz & Herz
- GEO: Peru
- Affiliate program: LeadRock
- Spent — $2,731
- Earned— $4,643
- Profit — $1,911
- ROI ≈ 70% (ROI Calculator)
The case was brought to you by a small but up-and-coming team that will prove itself. Let’s turn the floor over to them.
Vertical & Offer
Good day to all! It’s been six years now that I have been looking forward to the holidays in January. This is a great time to replenish your wallet with a decent amount of $ while others are on holiday and the FB bidding system is empty.
In early December, I checked LeadRock for new interesting offers and came across “Herz & Herz Peru”. Account manager Alexandra assured me that the offer is fresh which was later proven by my experience. Until the end of December, it was hard to launch ads and we only managed to do it closer to 31 December. So, much of the traffic was processed from 12/31/2021 to 01/05/2022, until publishers returned from holiday and traffic prices went up.
Creatives & Ad Text
Generally, we used two approaches, both of which worked well.
- Doctor + text + product
Here’s an example:
- Puzzling drinks + text (teaser approach)
In practice, the first approach resulted in lower CTR but higher CR. The second approach, on the contrary, resulted in a higher CTR, but a lower CR. There was a team of three buyers, so indicators varied due to their different approaches, and ROI fluctuated from 50% to 150%.
They used different ad texts. At that time, FB approved everything, so they didn’t bother much. They only used static creatives since there was no point in videos.
Traffic Driving Process
- 20% of trends – manual, 80% – autoregs & auto-launch
- Anti-detect browser
- RU & UA autoregs
- Own & mobile proxies
At that time, FB algorithms were completely broken, accounts lasted for 7-20 days without any appeals or other mumbo jumbo, so no problems occurred. We used trending accounts limited by $250 which allowed launching ads back-and-forth.
We used two approaches and are working by them to this day:
- Parked page (Yandex Turbo, Tilda, Google pages)
- White pages on own domains. We mainly selected white pages about cardiology in Spanish online shops.
Unfortunately, we weren’t able to save screenshots from FB cabinets since accounts were subject to review, and their stats were deleted from overalls. Hereby I attach stats from Keitaro and AP, which is even better I think.
AP stats, Offer Name + Subid 12/07/2021-01/05/2022:
I grouped stats by SUBID to illustrate leads/ earnings per buyer with an option to consolidate it with Keitaro. Each buyer’s stats are labeled.
Anonymity comes first so I papered over the tags so that you won’t be able to find me in spy services.
As you can see, the CR in the same scheme varies in Keitaro. This is because we used either our domains or parked pages. With parked pages, most of the traffic was lost during redirection to the Black Page. That’s why the CR is higher. The PPL was around $3-3.5. The data was consolidated automatically with the Keitaro PRO Tariff. As soon as most of the publishers started bidding, the price began to swing, so we stopped the traffic flow for some time.
Don’t be lazy to work while others are relaxing. It might be your door to success!