ROI Calculator

ROI is a key figure in traffic arbitrage which indicates the performance of your ad campaign. It’s the first parameter publishers familiarize themselves with.

Expenses

Income

Views

Clicks

Orders

Sales

ROI

Return of Investment

CTR

Click-Through Rate

CTC

Click Through Conversion

CTB

Click to Buy

CPM

Cost Per Mile

CPC

Cost Per Click

CPA

Cost Per Action

CPS

Cost Per Sale

APV

Average Payment Volume

APC

Average Payment Count

ROI Calculation Formula

The ROI is calculated by the following formula: ROI = (income - expenses) / expenses * 100%

To calculate the ROI, only "Income" and "Expenses" fields are required, the other fields are required if you want a detailed report.