
ROI Calculator
ROI is a key figure in traffic arbitrage which indicates the performance of your ad campaign. It’s the first parameter publishers familiarize themselves with.
ROI Calculation Formula
The ROI is calculated by the following formula: ROI = (income - expenses) / expenses * 100%
To calculate the ROI, only "Income" and "Expenses" fields are required, the other fields are required if you want a detailed report.