ROI Calculator

ROI Calculator

ROI is a key figure in traffic arbitrage which indicates the performance of your ad campaign. It’s the first parameter publishers familiarize themselves with.

ROI
0%
Return of Investment
CTR
0%
Click-Through Rate
CTC
0%
Click Through Conversion
CTB
0%
Click to Buy
CPM
0$
Cost Per Mile
CPC
0$
Cost Per Click
CPA
0$
Cost Per Action
CPS
0$
Cost Per Sale
APV
0$
Average Payment Volume
APC
0$
Average Payment Count

ROI Calculation Formula

The ROI is calculated by the following formula: ROI = (income - expenses) / expenses * 100%

To calculate the ROI, only "Income" and "Expenses" fields are required, the other fields are required if you want a detailed report.

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