What is search arbitrage, how to get started, and what is the entry threshold? The Adw.net representative shared information about Search feed arbitrage.
What is search arbitrage?
Search arbitrage is a process of buying cheaper traffic from different sources and then selling it for a higher price to advertisers at a search engine showcase (search feed from Google, Bing, etc.). This is a fairly broad area with various sub-directions. In particular, there are such directions as search2search, native2search, and a few others.
Native2search (N2S)
Let’s consider the example of native2search (N2S). The essence of the process is as follows: you purchase native ads on the Taboola platform and get the ability to redirect users to a page with search results that contain certain keywords from Google (or Bing and Yahoo!). You customize in advance the topic of search results in the affiliate. When a user clicks on one of these queries, he goes to a page with sponsored links corresponding to this query. These sponsors, in turn, are advertisers who directly buy search-PPC traffic from Google. And you get a share of the revenue from Google (usually via intermediaries, so-called feed providers).
Example of a feed
Search2Search
Search2Search is a situation when Google buys purely traffic from Search feeds and drives it to more expensive keywords.
Feed example
Examples of creatives
Search arbitrage features
Pros:
- Versatility in Verticals: You can work with any direction within the general policy, including but not limited to such as dating, health, and others.
- Pay-per-Click: Flow payment is made directly for clicking on the sponsored link, without the need for additional actions on the part of the user.
- Unlimited Number of Advertisers: All Google Ads advertisers who buy search traffic are available to you. That is, advertisers for any keyword provide virtually endless opportunities for driving.
- No Limits on Traffic Volume: There are no limits on the traffic amount, so you can unlimited scale your campaigns.
- Loyalty of Ad Networks: Most ad platforms have a positive attitude towards Search arbitrage, rarely rejecting ads.
Cons:
- Big Hold: Big hold on payouts, NET 30 or NET 45, it depends on the feed provider.
- Need for a foreign company: A company abroad is required to operate and receive payments, as payouts are often made via Wire transfers.
- No fixed payout per click: Due to the auction model of buying traffic on Google Ads, the amount of your payout per click can vary.
- Large budgets to start: Testing profitable keywords requires substantial budgets, which can be a barrier for beginners.
How to get started with Search arbitrage and what is the entry threshold
To start working with Search, you need to take the following steps: Register a company, for example in the USA or Europe, register a bank account, or sign up on a payment system, contact any feed provider, start the registration process, it will take about a week (depends on the feed provider). You need to search the whole market to see the examples of creatives and so on. After you determine the keywords to which you will drive traffic, you can start and get the first results. At the moment, the minimum threshold to start in search arbitrage, taking into account large holds, and finding profitable keywords is about $30,000.
Can you work without registering a company and account, for example, via intermediaries?
No. There are very few intermediaries here and they are not popular.
From what sources should I drive traffic?
You can drive in general from everywhere, TikTok, FB, Taboola, Outbrain, and so on. Other sources can be coordinated with the provider.
Top geo
Top 1 – USA. And further, Europe, Asia, etc.
Where to drive?
Here are some search feed providers you can work with:
Recruitment of buyers in the search arbitrage team
The adw.net search traffic monetization team is recruiting buyers. Leave an application at http://adw.net to start working with a Search feed.
