We reviewed OnlyGuider’s annual report, which reflects the estimated spending of OnlyFans users in 2025 by country. The analysis shows a clear geographical division into two groups: the first brings stable/core revenue to the platform, while the second shows the highest growth this year. At the same time, OnlyFans reported gross revenue of $7.2 billion for the 2024 financial year, which is 9% more than a year earlier.
The data is based on an analysis of search interest in OnlyFans in 216 countries and 300+ cities over more than two years, as well as on the official financial statements of OnlyFans (Fenix International Ltd.). OnlyGuider compared search activity with the purchasing power of regions and distributed global revenue by country and city. For a fair comparison of markets, the figures are adjusted to 10000 people’s expenditure, which allows the assessment of the actual consumption intensity.
Overall figures and market growth
OnlyFans is transitioning from a phase of active growth to a more stable model. Revenue growth is largely driven by emerging markets through increased access to mobile internet and digital payments.
The United States, with revenue of $2.6 billion, and the United Kingdom, with $531 million, provide the bulk of revenue with stable growth of 1.95%. In Europe, despite the UK’s leadership in terms of total volume, Italy and Spain have been the main drivers of growth. Both countries have seen an increase in spending of around 25%, ranking 2nd and 5th respectively among European markets in terms of volume.
Finland remains the global leader in terms of intensity, with spending of $127,422 per 10,000 people, confirming the sustainability of high consumption levels.
The most significant growth dynamics were recorded in developing regions, which determines the vector of the platform’s future development. The Middle East is the leader in terms of growth rate with an annual growth rate of +32.35%, while per capita spending in Saudi Arabia and Kuwait exceeds +50%. Africa ranks second with growth of +28.13%, where increased access to mobile infrastructure in countries such as Eswatini (+783.19%) and Burkina Faso (+446.18%) is driving demand for content. In the Asia-Pacific region (APAC), the key factor is the effect of scale: India has increased its total spending by +39.51%, becoming the second largest source of revenue in the region.
Leaders by country
Top 20 countries by expenditure
In 2025, the expenditure picture changed significantly compared to 2024. The United States remains the absolute leader with $2.64 billion, but is growing by only 1.95%. The same is true for the United Kingdom (+1.95%) and Brazil. Growth is occurring outside the traditional top three. India showed the largest growth at +39.51%. Spain is in second place in terms of dynamics at +25.55%, with Italy and Colombia in third and fourth place, both at +24.48%.
|
Country |
2025 Total Spend |
2024 Total Spend |
% Change |
|
United States |
$2,637,099,393.96 |
$2,586,752,362.89 |
1.95% |
|
United Kingdom |
$531,297,966.14 |
$521,154,520.17 |
1.95% |
|
Canada |
$354,844,991.98 |
$337,415,139.77 |
5.17% |
|
Italy |
$354,844,991.98 |
$285,057,618.08 |
24.48% |
|
Mexico |
$290,856,550.80 |
$244,178,730.60 |
19.12% |
|
France |
$236,563,327.99 |
$198,598,700.89 |
19.12% |
|
Australia |
$236,563,327.99 |
$239,613,649.99 |
-1.27% |
|
Germany |
$236,563,327.99 |
$202,242,713.75 |
16.97% |
|
Brazil |
$193,904,367.20 |
$190,202,379.62 |
1.95% |
|
Spain |
$193,904,367.20 |
$154,437,829.61 |
25.55% |
|
India |
$130,497,639.13 |
$93,542,993.40 |
39.51% |
|
Poland |
$87,256,965.24 |
$73,253,619.18 |
19.12% |
|
Argentina |
$87,256,965.24 |
$70,705,667.21 |
23.41% |
|
Thailand |
$71,356,807.13 |
$69,265,366.58 |
3.02% |
|
Finland |
$71,356,807.13 |
$59,905,181.91 |
19.12% |
|
Chile |
$58,365,214.53 |
$53,321,931.82 |
9.46% |
|
Austria |
$58,365,214.53 |
$48,561,045.05 |
20.19% |
|
Colombia |
$58,365,214.53 |
$46,886,526.25 |
24.48% |
|
Switzerland |
$58,365,214.53 |
$50,830,252.76 |
14.82% |
|
Netherlands |
$58,365,214.53 |
$49,443,973.14 |
18.04% |
Top 20 countries by expenditure growth
Eswatini, Burkina Faso, and East Timor show growth exceeding 300%. This is directly related to the growing availability of mobile internet in these regions.
|
Country |
2025 Spend (Per 10k) |
2024 Spend (Per 10k) |
% Growth (YoY) |
|
Eswatini |
$775.62 |
$87.82 |
783.19% |
|
Burkina Faso |
$105.03 |
$19.23 |
446.18% |
|
Burundi |
$44.96 |
$10.85 |
314.38% |
|
Timor-Leste |
$290.86 |
$72.28 |
302.41% |
|
Mali |
$80.79 |
$22.75 |
255.12% |
|
Dominica |
$12,749.88 |
$3,600.34 |
254.13% |
|
Grenada |
$11,080.25 |
$3,768.35 |
194.03% |
|
Sudan |
$29.70 |
$10.73 |
176.79% |
|
Bhutan |
$1,767.23 |
$807.26 |
118.92% |
|
Afghanistan |
$72.15 |
$34.48 |
109.25% |
|
Turkmenistan |
$254.68 |
$123.61 |
106.04% |
|
Gabon |
$1,535.08 |
$799.15 |
92.09% |
|
Seychelles |
$17,063.58 |
$9,086.24 |
87.80% |
|
Somalia |
$193.90 |
$105.05 |
84.58% |
|
Yemen |
$203.51 |
$110.26 |
84.57% |
|
Benin |
$401.66 |
$222.79 |
80.29% |
|
Mauritania |
$484.76 |
$273.78 |
77.06% |
|
Madagascar |
$222.31 |
$127.88 |
73.84% |
|
Eritrea |
$20.96 |
$12.52 |
67.41% |
|
Togo |
$340.93 |
$203.65 |
67.41% |
Top 20 countries by expenditure (per capita)
Finland is the absolute leader in terms of absolute per capita expenditure at $127,422.87 (per 10,000 people), significantly ahead of Canada and Australia which are in second and third place. In terms of dynamics, the largest surge in growth was recorded in Andorra with 34.14%, followed by Italy with 24.48% and Slovenia with 22.34%, demonstrating a significant increase in per capita investment.
|
Country |
2025 Spend (Per 10k) |
2024 Spend (Per 10k) |
% Change |
|
Finland |
$127,422.87 |
$106,973.54 |
19.12% |
|
Canada |
$88,711.25 |
$84,353.78 |
5.17% |
|
Australia |
$88,600.50 |
$89,742.94 |
-1.27% |
|
Guernsey |
$83,928.76 |
$70,459.53 |
19.12% |
|
Isle of Man |
$79,324.51 |
$90,145.81 |
-12.00% |
|
United Kingdom |
$78,478.28 |
$76,979.99 |
1.95% |
|
United States |
$77,334.29 |
$75,857.84 |
1.95% |
|
Ireland |
$74,951.50 |
$67,810.20 |
10.53% |
|
Andorra |
$71,180.08 |
$53,064.06 |
34.14% |
|
Slovenia |
$68,328.21 |
$55,853.08 |
22.34% |
|
Switzerland |
$65,578.89 |
$57,112.64 |
14.82% |
|
Austria |
$64,137.60 |
$53,363.79 |
20.19% |
|
Jersey |
$63,459.61 |
$83,289.65 |
-23.81% |
|
Cyprus |
$60,408.67 |
$55,188.81 |
9.46% |
|
New Zealand |
$60,366.45 |
$59,843.88 |
0.87% |
|
Italy |
$60,245.33 |
$48,396.88 |
24.48% |
|
Norway |
$57,132.54 |
$53,777.46 |
6.24% |
|
Denmark |
$54,227.49 |
$48,589.02 |
11.60% |
|
Luxembourg |
$52,383.12 |
$47,856.74 |
9.46% |
|
Guam |
$50,187.01 |
$54,380.71 |
-7.71% |
Leaders by city
Top 20 cities by expenditure
The world’s largest cities maintain their dominance in terms of absolute expenditure, led by New York ($87.24 million, up 6.23%), followed by Los Angeles and London. However, the main growth dynamics have shifted towards developing and southern European centres, confirming the effect of expenditure concentration in large metropolitan areas. The leaders in terms of growth rates were Madrid +24.48%, Rome +22.33%, and Mexico City +20.18%. At the same time, a decline in spending was recorded in three cities: Bangkok, Dallas -1.28% and Melbourne -0.21%.
|
City |
2025 Total Spend |
2024 Total Spend |
% Change |
|
New York City |
$87,240,000.00 |
$82,121,212.12 |
6.23% |
|
Los Angeles |
$71,342,933.33 |
$69,984,561.39 |
1.94% |
|
London, UK |
$71,342,933.33 |
$69,255,555.55 |
3.01% |
|
Milan, Italy |
$58,353,866.67 |
$48,991,591.60 |
19.11% |
|
Sydney, Australia |
$58,353,866.67 |
$57,242,807.03 |
1.94% |
|
Chicago |
$47,691,200.00 |
$46,783,157.89 |
1.94% |
|
Melbourne, Australia |
$47,691,200.00 |
$47,789,247.31 |
-0.21% |
|
Brisbane, Australia |
$38,967,200.00 |
$38,631,914.89 |
0.87% |
|
Mexico City, Mexico |
$38,967,200.00 |
$32,423,214.29 |
20.18% |
|
Paris, France |
$38,967,200.00 |
$33,315,596.33 |
16.96% |
|
Houston |
$31,988,000.00 |
$30,731,958.76 |
4.09% |
|
Toronto, Canada |
$31,988,000.00 |
$30,111,111.11 |
6.23% |
|
Bangkok, Thailand |
$31,988,000.00 |
$32,402,173.91 |
-1.28% |
|
Atlanta |
$26,172,000.00 |
$25,673,684.21 |
1.94% |
|
Dallas |
$26,172,000.00 |
$26,510,869.57 |
-1.28% |
|
Rome, Italy |
$26,172,000.00 |
$21,394,736.84 |
22.33% |
|
Madrid, Spain |
$26,172,000.00 |
$21,025,862.07 |
24.48% |
|
Santiago, Chile |
$26,172,000.00 |
$24,148,514.85 |
8.38% |
|
Singapore |
$26,172,000.00 |
$25,673,684.21 |
1.94% |
|
Helsinki, Finland |
$21,325,333.33 |
$18,401,234.57 |
15.89% |
Top 20 best cities by expenditure (per capita)
The highest expenditure is concentrated in the United States, with the most dynamic growth occurring in European centres. Atlanta leads in terms of expenditure with $525,475.69, ahead of Orlando and Milan. European centres show the highest percentage growth: Zurich with 21.26% and Milan with 19.11%. At the same time, the most significant decline in spending was recorded in Washington (-6.64%) and Dallas (-1.28%).
|
City |
2025 Spend (Per 10k) |
2024 Spend (Per 10k) |
% Change |
|
Atlanta |
$525,475.69 |
$515,470.62 |
1.94% |
|
Orlando |
$466,430.19 |
$443,542.73 |
5.16% |
|
Milan, Italy |
$423,256.20 |
$355,349.11 |
19.11% |
|
Miami |
$374,921.38 |
$363,951.79 |
3.01% |
|
Washington DC |
$352,885.86 |
$377,998.33 |
-6.64% |
|
Minneapolis |
$337,268.01 |
$327,400.10 |
3.01% |
|
Helsinki, Finland |
$323,668.21 |
$279,287.30 |
15.89% |
|
Denver |
$296,498.98 |
$290,853.63 |
1.94% |
|
Seattle |
$288,159.15 |
$282,672.59 |
1.94% |
|
Zurich, Switzerland |
$278,017.18 |
$229,281.01 |
21.26% |
|
Las Vegas |
$258,607.76 |
$243,434.01 |
6.23% |
|
Frankfurt, Germany |
$229,832.24 |
$200,171.41 |
14.82% |
|
Boston |
$212,351.59 |
$204,013.38 |
4.09% |
|
Dallas |
$201,308.83 |
$203,915.33 |
-1.28% |
|
Baltimore |
$197,684.43 |
$189,922.15 |
4.09% |
|
Portland |
$179,752.94 |
$176,330.44 |
1.94% |
|
Austin |
$179,230.56 |
$177,688.41 |
0.87% |
|
Los Angeles |
$178,447.27 |
$175,049.63 |
1.94% |
|
Tel Aviv, Israel |
$173,900.33 |
$152,886.60 |
13.74% |
|
Chicago |
$173,650.63 |
$170,344.31 |
1.94% |
Top 20 cities by expenditure growth (per capita)
The analysis shows extremely high growth rates in the Middle Eastern and some European markets. Gothenburg, Sweden, is the absolute leader in terms of growth rate, showing 78.13%, followed by Middle Eastern centres: Abu Dhabi +65.25%, Riyadh +53.45%, Kuwait +50.23%, and Dubai +49.16%.
|
City |
2025 Spend (Per 10k) |
2024 Spend (Per 10k) |
% Growth (YoY) |
|
Gothenburg, Sweden |
$59,269.22 |
$33,273.31 |
78.13% |
|
Abu Dhabi, UAE |
$7,044.95 |
$4,263.17 |
65.25% |
|
Riyadh, Saudi Arabia |
$4,521.89 |
$2,946.86 |
53.45% |
|
Kuwait City, Kuwait |
$4,083.57 |
$2,718.24 |
50.23% |
|
Dubai, UAE |
$12,195.64 |
$8,176.45 |
49.16% |
|
Beijing, China |
$392.97 |
$300.17 |
30.91% |
|
Hong Kong |
$3,850.79 |
$3,015.63 |
27.69% |
|
Nagoya, Japan |
$3,016.08 |
$2,361.95 |
27.69% |
|
Tokyo, Japan |
$2,566.35 |
$2,009.76 |
27.69% |
|
Shanghai, China |
$631.39 |
$494.45 |
27.69% |
|
Taipei City, Taiwan |
$19,854.05 |
$15,679.85 |
26.62% |
|
Bilbao, Spain |
$124,698.02 |
$99,322.72 |
25.55% |
|
Amsterdam, Netherlands |
$106,010.16 |
$84,437.72 |
25.55% |
|
Valencia, Spain |
$99,209.89 |
$79,021.27 |
25.55% |
|
Naples, Italy |
$81,189.66 |
$64,668.04 |
25.55% |
|
Doha, Qatar |
$10,945.36 |
$8,718.05 |
25.55% |
|
Istanbul, Turkiye |
$6,206.26 |
$4,943.32 |
25.55% |
|
Hanoi, Vietnam |
$4,357.00 |
$3,470.38 |
25.55% |
|
Madrid, Spain |
$80,131.63 |
$64,375.54 |
24.48% |
|
Lyon, France |
$122,703.00 |
$98,576.20 |
24.48% |
- Full report OnlyGuider: https://onlyguider.com/
- OnlyFans report for 2024: https://uk.finance.yahoo.com/news/onlyfans-gross-revenue-rises-9-120109374.html
