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Crypto Market in India 2022: Creatives + GEO Review

The crypto market remains the top vertical in affiliate marketing.  Hereby, we offer to consider India as a GEO for crypto promotion. In this article, we will examine offers and creatives, highlight some nuances, and provide an expert opinion. See the details below.

India: Facts & Figures

What do we know about India? They have a wealth of culture, a warm climate, and persistent poverty. This is not least because the country is home to the largest number of citizens worldwide, namely 1.38 billion people. It is worth reminding that there are about 7.7 billion people on Earth in all. 

The country flourishes, although a high level of corruption and very poor medicine interfere with the buoyancy of the economy.

In India, you may come across various nationalities. There are 21 official languages with Hindi and English being used the most, which is not surprising since India was a colony of Great Britain until 1947.

Why is India a popular GEO across many verticals? Here, you can buy traffic which is not too expensive! Top affiliates are aware that the cost of Indian traffic is very tempting in the crypto, gambling, leadgen, and other verticals.

As for poverty, it’s complicated. You might as well define India as a country with a huge divide between the rich and the poor. However, you may rest assured that enough cash-rich investors are living in India. Besides, Indians’ mindset urges them forward shopping and investing, even if they don’t have a fat wallet. Let’s consider this fact below.

Target Audience Profile in India

Indians are very trusting and impulsive. Those who work with the nutra vertical know how well the “snake oil” sells here. As for the cryptocurrency, it also sells here but the target audience is somewhat different. 

The cryptocurrency is interesting for outsiders investing public and western-minded locals with a tidy income. Commonly, these are educated male adults with perfect English, who work extensively with foreign markets and companies. That is why the majority of crypto creatives in India are in English (although you might not want to neglect Hindi either).

Based on expert estimates, the top cryptocurrencies in India in 2022 are as follows:

  • Bitcoin;
  • Solana;
  • Ethereum;
  • Binance Coin;
  • Tether;
  • Avalanche;
  • Axie Infinity;
  • Samoyedcoin;
  • USD Coin (USDC).

Below, you’ll find a list of the top cryptocurrency exchanges in India:

  • Binance;
  • Coinbase;
  • ZebPay;
  • Paxful;
  • WazirX.

The message in crypto offers is simple. The Indians respond well to bonuses, freebies, and “insider” trading and mining tips. The “minimum investment — maximum profit” case is a top-performing one in India. Now, let’s consider creatives.


If you aim to attract new investors for crypto trading, pre-landing pages with personal success stories work great in this case. Blogs or news also attract a large audience. 

As with many other countries, a photo of cash or a screenshot of a successful money transfer operation is considered a success criterion in India. With these simple messages, you’ll demonstrate that your offer is rewarding as in the case of “an Indian man in the street who invested some money and cashed in.”

Tips on Crypto Offers Promotion in India

In 2022-2023, the Government of India laid on a 30% imposition for individuals’ profits from cryptocurrency transactions. Of course, many double-dealers have already found a way around tax legislation and other restrictions in the crypto offer promotion. We’ve already mentioned that the target audience of crypto offers in India includes a well-educated, well-off segment of the population, and “crypto tourists” traveling to a hot GEO for easy money. 


Crypto offers promotion in India is definitely worth your time in 2022. Great demand and lower cost of traffic are the two key reasons for that. Simple and clear creative texts in English will allow you to harvest many leads and increase your income. You can get help in creative-making from your reliable partners.

Contact Converting Team managers now and get a free consultation, and access to a collection of exclusive crypto offers and unique tools for money-making!

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