On the official Facebook blog, Graham Mudd reported a 15% decrease in the efficiency of the ads on iOS devices. In some other niches, this number may be bigger.
The case is that users are warned about information harvesting and analysis for ad impressions in the new iOS 15.
Facebook’s VP for Marketing and Advertising Products announced that they are enthusiastic about the decades of privacy-enhancing innovative activities that will minimize thepersonal information they process. At the same time, it will allow measuring the efficiency of interest-based advertising. But it takes time.
Facebook continues to customize the system to improve results, he said.
According to Facebook, advertisers might want to keep in mind some actions they can take today:
- Increase the time to analyze ads efficiency.
- Analyze ad campaigns instead of creatives.
- Set up Conversions API.
- Follow recommendations during the learning stage to help the system find the best way to deliver your ads.
- Consider all tools available.
- Continue testing and learning.
Facebook is also taking action to improve ad campaigns performance given the issue.
