Keitaro + FB API = ❤️

There’s anissuewith redirecting leads to Facebook, especially if the offer page is not local.

We’ve read the Yellow Web article on the Server Side API Pixel and realized that it is an actual way to work with a pixel for international offers. These might be CC submit / Trial / Crypto / Sweepstakes / Gambling, etc. offers with all the data stored by the advertiser. Or it might be someone who launches campaigns optimized for approved or rejected leads (you never know).

All this can be done with Keitaro (or any other tracker which allows sending an S2S postback with a POST request).

Now for the fun part:

You can find all the details in the article above, so let’s briefly talk about the features of our integration:

All data is being processed inside Keitaro
The required data is automatically redirected to Facebook
You only need to set up three parameters manually inside the tracker campaign
In addition, some parameters increase the Event Matching Performance Indices
There is also an automation service (for Keitaro Business Plan subscribers)

How-to:

Create a pixel in Business Manager
Generate an access token
Add the domain to the authorization list
Confirm the pixel in any possible way
Add the Lead and the Purchase Web Events

Create a new source and add the tokens +

sub_id_10 = fbclid={fbclid}
sub_id_11 = pixel={pixel}
sub_id_12 = token={token}
sub_id_13 = domain={domain}

Go to the campaign, select the source you’ve created and go to Parameters. Type in the pixel number, access token, and pixel domain:

pixel = number of the pixel you’ve created
token=access token
domain = domain / path to display Leads from FB (for example, https: //domain.com/thankyou. http://| https:// is required)

Add S2S postbacks, POST method:

For the Lead Event

https://graph.facebook.com/v10.0/{sub_id_11}/events?access_token={sub_id_12}&data=[{"action_source":"website","event_name":"Lead","event_time":{date:U},"event_source_url":"{_sub_id_13}","user_data":{"external_id":"{subid}","client_ip_address":"{_ip}","client_user_agent":"{_user_agent}","fbc":"fb.1.{date:U}.{_sub_id_10}","fbp":"fb.1.{date:U}.{random:1,9999}"}}]

For the Purchase Event

https://graph.facebook.com/v10.0/{sub_id_11}/events?access_token={sub_id_12}&data=[{"action_source":"website","event_name":"Purchase","event_time":{date:U},"custom_data":{"currency":"USD","value":1.23},"event_source_url":"{_sub_id_13}","user_data":{"external_id": "{subid}","client_ip_address":"{_ip}","client_user_agent":"{_user_agent}","fbc":"fb.1.{date:U}.{_sub_id_10}","fbp":"fb.1.{date:U}.{random:1,9999}"}}]

Note: {"currency":"USD","value":1.23} set the currency and conversion value here.