Google Ads has introduced new metrics for AI Max campaign reports that show traffic coming from keywords created using AI. These updates are expected to help advertisers better analyse the effectiveness of automated campaigns and increase reach.
“Now, at the keyword level, you can see two key metrics that give you a more complete picture of how Google uses your resources to generate traffic”, said Aleksejus Podpruginas, Senior Google Ads Campaign Specialist.
These improvements are based on existing AI Max features that Google has been developing since May 2025. Search AI Max campaigns use machine learning algorithms to automatically generate keyword variations and identify relevant landing pages for advertisers.
Previously, advertisers could only see which search queries AI Max generated and which landing pages users visited, while the new metrics provide quantitative data on traffic volume.
The system analyses the keywords entered and the website content to identify additional targeting opportunities. When users search for information relevant to the content of the landing page, the AI Max system can display ads even if those search terms are not included in the manually configured keyword list.
Two new metrics:
- AI Max expanded matches – shows traffic generated by broad match keywords that AI Max creates based on keywords provided by the advertiser.
- AI Max expanded landing pages – shows traffic from search queries that matched thanks to landing pages or resources that work independently of keyword targeting.
“These two metrics provide a deeper understanding of how Google’s artificial intelligence uses your existing resources to generate traffic, giving you a clearer picture of your overall campaign performance”, said Podpruginas.
- Publication by Aleksejus Podpruginas: https://www.linkedin.com/posts/aleksejus-podpruginas-a790a046_googleads-ppc-digitalmarketing-activity-7368941356704092160-W5D8
- More details: Google news
