One of Poland’s richest entrepreneurs Rafał Brzoska is calling on about 150 famous people in Poland to join a $1.45 billion lawsuit against Meta. The main goal is to force Meta to stop the spread of “deepfake” creatives on the social network’s platforms, which are used to advertise SCAM.
The lawsuit will be a continuation of the previous Brzoska’s lawsuit against Meta. In a complaint filed in July with the Polish Data Protection Authority, he cited “about 263 ads” featuring images of himself or his wife, TV host Omenaa Mensah, that lured people to fraudulent investment platforms.
“I have nothing against Meta as a company but I’m saying a big no way to making money hand-in-hand with criminals by advertising their crimes among the users of a Meta platform,” said the Polish billionaire. “If [Meta] want, they could diminish it to zero, but they are making so much money on deepfakes.”, the Polish billionaire said.
The list of 150 possible co-plaintiffs includes several former Polish presidents and prime ministers, but he did not reveal the specific names of the people he would call on.
“I want to encourage all these 150 people affected in Poland to join my lawsuit,” Brzoska said, wanting to set a precedent that will give “other victims in other countries the same path.
Meta’s statement reads as follows: “We don’t want ads that seek to scam or mislead people on our apps — they violate our policies and damage our platforms. That is why we, alongside our industry peers, continue to take steps to improve detection and enforcement.”
In October, the platform announced that it was testing facial recognition technology (https://cpa.rip/facebook/face-recognition/) to detect and block so-called “ads using celebrities” on its platforms, whether or not artificial intelligence is used.
It’s worth noting that this isn’t the first lawsuit filed against Meta for fraudulent celebrity content.
