TikTok Ads Cloaking with Keitaro Filters

Here’s a step-by-step guide on TikTok Ads cloaking setup with filters by Keitaro Tracker parameters (get 15% off with the CPARIP promo code).

Содержание

1. Guide on TikTok Ads Cloaking Setup

1.1. Preparations

1.2. Setup

2. How to Check Cloaking?

3. Video Tutorial

Guide on TikTok Ads Cloaking Setup

Preparations

Open the “Sources” tab in the tracker and click “Create”

Select a “TikTok.com” template

Copy the value of one of the standard parameters like __PLACEMENT__macro, for example

You don’t have to create a source: you only need a macro in the parameter value.

Setup

Now, you must create two local landing pages for the white page and the black page to redirect users and bots.
To do this, go to the “Landing Pages” tab and click “Create”

Enter the name of the white page.
To check if the cloak works, select the “Show as Text” action and enter the displayed text.

Note: When setting up traffic destination, you must first customize your active landing pages here.

In the same way, create a second landing page for the black page

Now, you have two landing pages: White Page and Black Page

Go to the “Campaigns” tab and click “Create”

Name the campaign and start creating flows by clicking “Create Flow”

First, create a capture flow for bots
In the “General” tab, select the “Capture” flow

In the “Scheme” tab, click “Add Landing Pages”

Select the white page you’ve created
Click “Add”

Go to the “Filters” tab
Add the “Parameter” filter

Enter the parameter name like “xxx”, for example
In the field below, add two parameter values:
- __PLACEMENT__ – copied from the “TikTok.com” source
- @empty – by clicking “Add ‘Empty’”

Click “Apply” to save the flow
Click “Create Flow” again

Select the “Standard” flow
Enter the name of the flow

Go to the “Scheme” tab
Click “Add Landing Pages”

Select the black page you’ve created
Click “Add”

Save the flow by clicking “Apply”

Create a third closing flow. You’ll require it to redirect all users missed by other flows to the white page.
Click “Create Flow”
Select the “Closing” flow

In the “Scheme” tab, click “Add Landing Pages”

Select your white page and click “Add”

Save flow

There are all three flows illustrated in the screenshot below.

If necessary, you can create additional flows and filters (by country, device, user agent, etc.).

So that you won’t have to add a parameter to the link each time, insert it in the campaign parameters.
Go to the “Parameters” tab in the campaign settings

In the Sub id 1 field, enter the same parameter name you specified earlier for the bot flow. In this case, it is “xxx”
In the value field, insert the __PLACEMENT__macro

Click “Create” to save the campaign

Copy the campaign URL by clicking:

The cloaked link for TikTok is ready; all you have to do now is to check it.

How to Check Cloaking?

In the browser, click the URL which must look like https://домен-тдс.site/5HD0U?xxx=__PLACEMENT__ and you’ll be redirected to the white page:

You’ll also be redirected to the same destination if you enter the URL without ?xxx=__PLACEMENT__

However, when a user clicks on the ad, TikTok will replace the __PLACEMENT__ parameter value and the user will be redirected to the black page via the following URL: