Step-by-step instructions on how to prepare a Fan Page to run Facebook Ads. We’ve reviewed the main stages of page design, customization, and warming up the page.
Design
Title
It is desirable that the title of the page has an indirect connection with the offer, because it will be displayed in advertising. You can come up with it yourself, or type a prompt for the AI.
- To change the name of the created page, switch to it and follow the link https://www.facebook.com/settings?tab=profile§ion=name&view.
- Type the name and click “Review Change”.
- Enter your password and click “Request Change.” Once you change the title, you cannot change it for 60 days.
Categories
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Choose a category related to the niche of traffic driving. For example for nutra – this could be health-related categories.
Profile picture
For the profile picture of the page, use images related to the theme of the vertical to which you drive traffic. For example, when launching joint offers, you can use photos of elderly people engaged in active sports. You can also use medical images, but this may attract the attention of moderation. Recommended size: 196×196 px. Any added photo requires uniqueization.
Services for increasing uniqueness: https://cpa.rip/en/stati/unique-photo-video/
Cover
Create a colorful cover that reflects the theme of the vertical you drive traffic to. The image aspect ratio is 16:9.
Action Button
Add a “Contact”, “Learn More” or “Go to Site” button leading to your offer or landing site.
Facebook call to action buttons in popular languages: https://cpa.rip/en/facebook/knopki-s-prizyvom-facebook/
- Click the three dots and select “Add Action Button”.
- Select a button and click “Next”.
- Insert the link and click “Save”.
See more
- Click “See more” to add information about the page.
- Fill in as many steps as possible, for more trust.
Customization
Prevent users from posting their entries
- Go to https://www.facebook.com/settings/?tab=profile_and_tagging
- Click “Who can post on your Page”
- Select “Only me” and click “Save”.
Disable previews outside of Facebook
- Go to https://www.facebook.com/settings/?tab=followers_and_public_content and turn off “Off-Facebook preview”.
Setting age restrictions
- In the same section find the item “Age Restrictions”
- Set age restrictions and click “Save”.
Working with comments
Enable auto-deletion of comments containing stop words. The list of stop-words for comments can be found in the material:
Deleting Comments Under Facebook Ads + Stop Word Lists: https://cpa.rip/en/facebook/fb-stop-words
The list can be extended using AI and adding emojis to it.
Also, enable hiding posts and comments with profanity.
Disabling use of Page by search engines
- Go to https://www.facebook.com/settings/?tab=how_people_find_and_contact_you
- And turn off “Allow search engines outside of Facebook to link to your Page”.
Warm-up
For 5 days, publish 1-2 posts to keep the page looking active. Posts can be generated through AI, or you can create your own. Content can be broken up by reposts from other pages.
Run ads aimed at getting likes or boost some posts to increase engagement with a small budget. These actions will increase the activity on the Fan Page and bring the first subscribers. This will increase the trust of users and Facebook, increase conversion, and reduce the risk of blocking.
After that, you can move on to running ads: https://cpa.rip/en/articles/traffic-arbitrage/#Metody_raboty_s_Facebook.
