Mobile App Market Analysis by the Year 2022


The App Annie Intelligence has released the State of Mobile 2022 Report related to the mobile app market in 2021. They conducted an in-depth analysis of 17 industries and 30 markets. Let’s highlight the key insights of the report.

Major Trends

In 2021, the new app downloads count increased by 5% and reached 230 billion. Total app store spendings increased by 19% and amounted to $170B. Along with user spendings, in-app advertising costs have increased as well. In 2021, they’ve spent $295B on in-app advertising. That’s 23% more than in 2020.

The average time spent on mobile apps increased by 30% (compared to 2019 in the top ten markets) and reached 4.8 hours per day.

Brazilians spend the most time on mobile – 5.4 hours a day. The least time count is in China – 3.2 hours per day. The average time spent on mobile in Russia is 4.1 hours.

Emerging markets dominate in total downloads count.

The rising scale of user in-app spendings prevails in developed economies.

There has been phenomenal growth in consumer spending in the United States: in 2021, users spent 30% more on apps with total spendings equaling $43B. In Russia, people spent $1.5B.

The most searched keywords in the App Store categorized by GEO are as follows:

Games

In 2021, mobile game consumer spending grew by nearly $16B (15%) and amounted to $116B.

Russian users spent just over $1B.

Hyper-casual games (simple games with primitive mechanics) demonstrated serious growth in the global download count. Strategy games were the most profitable for the developers.

Intriguingly, the most monetized genres included casino-related games.

Financial Apps

The number of financial apps downloads is increasing worldwide.

Mexico (250%), Indonesia (185%), Argentina (180%), and Brazil (175%) demonstrated the biggest growth in the last four years.

There are cryptocurrency projects among the top apps in some markets.

Here’re top downloads for some countries:

The report includes top banks in a particular country.

Food & Drink

The TOP apps are most interesting in this category:

In some markets, users choose less known companies rather than global brands (such as McDonald’s).

Social Apps

Among the top five social apps, TikTok was the leader in user engagement.

In the Russian market, the top five social apps included VK and Telegram.

This is what top downloads rating looks like in large markets:

Dating Apps

Since 2018, global consumer spending on dating apps has increased by 95% and exceeded $4B.

Russian users spent almost $31M. Americans delivered the largest expenditures volume – over $1.9B.

Here’re the top apps by downloads:

CPARIP


Like it? Share with your friends!
0 Comments
Affiliate - Our assessment
Verticals
Min. sum
Site
An affiliate program from the direct advertiser Mostbet.com. They accept gambling and betting traffic worldwide. CPA on popular GEO is $20-50, Revshare - from 30% to 70%. They share apps and deeplinks upon request. They also offer a large selection of proxies.
$50 pay
фото
фото
фото
фото
фото
A CPA network that has been on the market since 2013. They have over 1500 offers and offer dynamic bids. Key GEOs: CIS, Europe, and LatAm, Africa. They also have a loyalty program with bonuses for leads.
$50 pay
фото
фото
фото
фото
фото
Affiliate network in the iGaming vertical. They work only with direct advertisers, and the lion's share of offers are presented exclusively. Huffson has individual conditions, own platform, detailed statistics, PWA applications, and custom promo.
$100 pay
фото
фото
фото
фото
фото
фото
фото
фото
фото
V.Partners review
It’s a direct advertiser of the popular European casino “Vulkan Vegas” established back in 2016. They operate in the gambling vertical within CPA, RevShare, and Hybrid partnership models.
€100 pay
фото
фото
фото
фото
фото
фото
It's a direct advertiser of the “GG.bet” brand. It's a multi-affiliate program, where they combine casino, betting, and cybersports which allows you to make money in different areas simultaneously. Established in 2016. They operate within CPA, RS, and Hybrid partnership models. RevShare is up to 60%.
$20 pay
фото
фото
фото
фото
фото
фото