Google Ads will allow personalized ads for social casino apps, removing them from the category of prohibited gambling ads.
Social online casinos are online games that simulate casino gambling (e.g. poker, slots, roulette) without the ability to use real money.
Personalized Google Ads are ads that are customized based on users’ interests, behaviors, and characteristics. Such ads are shown to those users to whom they may be most relevant.
In December, Google will update its personalized ads policy and exclude social casinos from the gambling category.>
Such innovations will entail several changes for advertisers:
- On December 4, advertisers will be allowed to use personalized targeting settings for social casino ads.
- By the end of March 2025, all advertisers will be able to take advantage of this feature.
- Ads for other types of gambling, will still not be allowed to be personalized.
It is worth noting that despite certain relaxations, Google still takes violations of the personalized ads policy seriously. In case such violations are detected, the advertiser will receive a warning at least 7 days before the possible blocking of the account, and only after that a decision on suspension can be made.
The new measures are expected to help improve the effectiveness of advertising campaigns in this segment.
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- Official information from Google: https://support.google.com/adspolicy/answer/15526161?hl=en
