An ad creative is a tool for the first visual impact on a potential customer, designed to grab their attention and get them to make a conscious click on our ad.
For creatives to deliver the desired result, you need to find the right vendor and put together a well-thought-out brief.
Below we’ll cover the basic principles of properly ordering creatives for gambling, nutra, e-commerce, etc., and a checklist for creating a brief.
It will also be useful to check out this article on how to properly find profitable funnels: https://cpa.rip/services/adheart/
How to Write a Brief for a Creative Designer
Before you start looking for a vendor, it’s a good idea to write a technical brief. Here’s what should be included in the brief:
- Type of creative: video, static banner, animated banner, GIF.
- Topic of the creative, vertical.
- Link to the landing page: app, pre-lander, landing page, online store, Telegram bot.
- Traffic source where the ad will be placed.
- Target audience.
- Text to be placed on the creative. (Creative designers usually don’t handle writing or translating text. You need to order the translation in advance and send the vendor the finished version along with the brief. More about translation services here: https://cpa.rip/services/translation-services/)
- If available, attach examples of interesting creatives.
- Source materials for the creative. If you have them, send the source materials to the vendor. If not, specify what can be used instead (stock photos and videos, materials from the site, photos and videos from other sites).
- Personal preferences.
- Desired turnaround time.
Where to Find a Vendor and Order a Creative
To avoid downtime and be able to quickly scale a funnel or start testing new offers, it’s important to keep several vetted creative designers on hand. If one vendor doesn’t work out, you can order from another. This also helps diversify the creatives you receive.
So let’s look at several options for where you can order creatives for affiliate marketing (media buying).
Affiliate Programs
Some CPA networks help their affiliates with promo materials. Each affiliate network has its own terms of assistance. It’s worth checking with your personal manager on this. Often, this option for getting creatives is both simpler and more accessible.
Well-Known Agencies and Creative Designers
In affiliate marketing (media buying), there are well-known agencies and creative designers who create promo materials for advertising. Their main advantage is that they understand the niche and know the ins and outs of affiliate marketing (media buying).
KOS CREOS
Creation of static and video creatives of any complexity for all verticals and any requests.
- Works with all platforms;
- Extensive experience;
- High quality
- Attractive pricing
Links:
- Main channel: https://telegram.me/koscreos
- Gambling creatives: https://telegram.me/koscreosgambling
The Креативы
These guys know their way around creatives and run a column for us on the topic: https://cpa.rip/author/creativearbitraj/
Use promo code CPARIP for a 35% discount on your first order
Prices:
- Video creative: 700 rubles.
- Banners: 750 rubles.
Work samples: @the_creative_off
IM Creo Lab
Prices:
- Video creative: from 500 rubles.
- Banners: from 250 rubles.
- Landing page design: from 6,000 rubles.
Links:
- Order on VK: https://vk.com/imcreolab
- Work samples and terms of cooperation: telegram.me/imcreolab
CTR 10
Prices:
- 3 banners: 2,000 rubles.
- 1 video: 1,500 rubles.
- Express video: 700 rubles.
Links:
- Order on VK: https://vk.com/ctr10
- Work samples on Instagram: instagram.com/ctr10_official/.
CREO4CPA
An experienced team of creative designers. They work with teams and solo media buyers.
Links:
- Telegram: https://telegram.me/+nLOpctlvSJY3MWVi
КИСЕЛЬ
Prices:
- Editing/design: 1,250 rubles.
- Voice-over narration: 650 rubles.
- Banner, teaser: 600 rubles.
- Promo clip: 2,000 rubles.
- Budget video: 1,200 rubles.
- Translation services: 650 rubles.
Links:
- VK: https://vk.com/kisell_video
- Work samples: vk.com/videos-178287178
Recartel
Prices:
- Video (as shown in examples): $30.
- App store listing design: $30.
- App reskin: $50+
Links
WebMasterLIFE
Custom creative creation (nutra, e-commerce, dating, gambling vertical, finance, crypto.
Logo creation.
Links:
NEOCREO
Creatives for nutra, e-commerce, quizzes/horoscopes, as well as gambling/betting and crypto: static and animated banners, and video.
Prices:
- Nutra / e-commerce / quizzes / horoscopes
• Static banner — $10 (from 3 pcs. — $9)
• Video — $29 (from 3 pcs. — $25)
• Animated banner (GIF/MP4) — $15 (from 3 pcs. — $13) - Gambling / betting / crypto
• Static banner — $14 (from 3 pcs. — $12)
• Video — from $45 (from 3 pcs. — from $40)
• Animated banner — $23 (from 3 pcs. — $20) - Add-ons
• Lip-sync/deepfake with synced speech — +$20 to the video price
Terms:
- Full prepayment.
- After payment, the order is placed in the queue.
Payment:
- USDT (TRC-20 / BEP-20 / ERC-20), Capitalist, BTC, ETH, TON.
Links:
- Telegram: https://telegram.me/neocreo
Media Buyer Chats
The next option is to search in media buyer chats. Here you can post your own message looking for vendors. Or use the search function to find messages from creative designers looking for orders.
But there’s a risk of running into an unreliable vendor or a scammer here. Exercise caution. Try to ask for work samples and client reviews. Start with small test orders.
Judging by the large number of messages looking for creative designers, demand exceeds supply. By the time we find a creative designer who understands affiliate marketing (media buying), we might end up at the back of a long line.
So let’s look at another source – freelance marketplaces.
Freelance Marketplaces
There are many people here who create banners and promo clips. Both editing professionals and beginners offer their services. The only problem is that few specialize in affiliate marketing (media buying).
Using the marketplace Kwork.ru as an example.
For courses, apps, games, and finance, you can easily order a banner or video. Some vendors have work samples in these verticals in their portfolios. With nutra, gambling vertical, and dating, there will already be difficulties.
- First, vendors may refuse to do work advertising questionable products.
- Second, creative designers don’t know the nuances of creating ad materials for affiliate marketing (media buying). So you either need to create a very detailed brief, or work together to refine the creative (making edits, giving guidance).
If you take a thorough approach to your search for vendors, you can find someone with relevant experience. For example, one designer’s portfolio included a video for a sports betting ad:
Another option is to choose those who have worked with similar ad formats. For example, those who have created chat simulation ads:
Not the best example in the portfolio:
But the creative designer has experience working with this format, so there’s a chance you’ll be able to work well together.
If you spend the time searching and communicating with vendors on freelance marketplaces, you can find a specialist who will agree to create creatives for affiliate marketing (media buying) and will understand what to do and how to do it.
