Hi everyone! We’re xDesign studio. We’ve been making creatives for a long time and during this time we’ve seen a lot of changes in approaches and trends. If before we used only classic methods, now with the development of artificial intelligence we have a lot of new possibilities.
Lately, we’ve often had clients coming to us with this message: “Make something that works now, I can’t make sense of this mess”.
So in this article, we’ll cover which approaches in creatives will maximize your results.
Using AI and deepfakes
Let’s start with the hottest trend – the use of AI and deepfakes. Imagine you’re Portuguese, obviously, Cristiano Ronaldo will be an icon for you and you’ll believe anything he says. And imagine that he recommends a slot, or even says that he has created a casino because he is tired of his countrymen being scammed, and the chance of winning in his casino is 90%” Sounds cool, right? This approach is credible and attracts attention. Or you can make a split-screen creative, for example: on the left, a charming girl tells how she saw your app’s ads and immediately started making money, and on the right – the main creative with slots. People like to see beautiful faces and success stories, so videos like this really work and will continue to do so.
IRL videos
Next, we have an IRL video, that is real filming. This is one of the most popular formats: that is, there are expensive cars, MacBooks, watches, and other things showing rich life in the background. In the frame there is a girl who has a phone with your app in her hands, she opens it and slots appear on the screen. In general – someone may say that there are already a lot of such videos, and they do not work the way they used to. And he will be absolutely right, you can’t earn millions of dollars from such creatives, but if this approach did not work, then every third video in spy-services would not be in a live format. Also, people often order such a format from us, so we can understand what kind of results our creatives have and we can say that we recommend such creos.
Semi-IRL video
This is an evolution from the usual IRL videos. It offsets its only disadvantage – the price for the creative. Usually, it takes a lot of time and effort to create an IRL video and that includes organizing the shoot, creating a location, hiring actors, creating gameplay, and much more. Because of this, the prices for such creatives are higher than usual, and that’s why semi-IRL videos have been created.
For example in the beginning the girl talks about the app, holding up a phone with slots. Then there is a zoom-in to the video, which has the same style as the slots that were in the phone. This technique creates an immersive effect, the viewer feels that he holds this phone with slots in his hands and as a result, the viewer’s trust is increased, and your creative is successful.
Extensive selection of games
Now let’s talk about creatives that show an extensive selection of games. People love choice and the more choices you offer them, the better. Such creatives not only increase your ctr, but also a person is more likely to make a deposit, as he knows that he is going to the casino. And if he does not see the beautiful gameplay that was shown to him in the ad, he will simply choose another slot, as he initially knew what he was going for.
Classic creatives
Well, and where can we go without the classics? Creatives with reactions and slots are always a winning option. People love to watch emotions. Out of the whole list, this is probably the cheapest option as it’s long-established and less complicated to create. But the results are usually worse than from other approaches. This doesn’t mean that the creative won’t pay off or you’ll have 0 ctr, we just say that it’s a classic and universally understood approach that you shouldn’t expect super results from, it just works.
Thank you for reading this article to the end! Don’t forget to subscribe to the xDESIGN – Magisterial Creatives channel and, if you have any questions or to order creatives, you can always contact me via @qyberS.
