25 Spy Tools for Media Buying: Facebook, TikTok, Gambling, Teasers, Push

A spy tool is a media buyer’s instrument for tracking competitors, monitoring, and analyzing ads on various platforms. They save time and budget for media buyers by showing ready-made insights. There are many services on the market working across different niches. That’s why we’ve put together a list describing popular SPY tools.

Spy Tools for Facebook and Instagram

Tyver

Tyver is a Facebook spy tool for EU countries — the focus is on the volume of ads. There’s an additional filtering option for the EU based on ad reach, age, and gender.

Promo code CPARIP gives a 21% discount on the Tyver spy tool.

Detailed review: https://cpa.rip/services/tyver-spy/

Registration: https://tyver.io
Telegram channel: @tyver_spy

AdWall.io

AdWall.io is a new spy tool for Facebook Ads. Open alpha test — after registration your account is activated within one to two days.

There’s analysis of static ad creatives for text and search by that text. Later, analysis and search by video will be added, including video footage and voiceover.

Registration: https://adwall.io/
Project channel: @adwallio

AdHeart

AdHeart is currently the best spy tool for working with Facebook. For just $53 a month you get access to 163,515,326 ad creatives, with 20-30 million new ones added every month. Flexible filtering makes it extremely effective for finding media-buying creatives and approaches. Ad creatives appear in the spy database very quickly, keeping information maximally up to date.

The best spy tool for the gambling vertical.

Use promo code CPARIP for a 15% discount

Plan: $53/month.
Database of 900,000,000+ ad creatives.
GEO: sorts ad creatives by more than 50 languages.
Filters: by text, text search type, in links, in domain zone, FB page (ID), by creative (page) title, app (link or ID), by text language, format, button type, by number of days running.

We recommend reading the article: “AdHeart — How to Properly Search for Media-Buying Approaches and Ad Funnels“.

MTWSPY

MTWSPY is a spy tool for FB built on bots that automatically bypasses cloaking (ad links are taken from the feed, so they’re easy to expose). The database is still small.

Detailed review: https://cpa.rip/services/mtw-spy/

Plans:

1 month — $50/month
3 months — $132 for 3 months
6 months — $240, -20% for 6 months

Use promo code CPARIP for a 20% discount.

Registration: https://mtwspy.com
Support: @mtwspy_service

SpyOwl

SpyOwl.icu is a spy tool fully focused on the crypto vertical. Its developers position it as a solution “for media buyers” that allows collecting and analyzing only “crypto funnels.”

Detailed review: https://cpa.rip/services/spyowl/

Plans:

Free — $0/month, limited number of creatives, no downloads or priority support.
Starter — $300/month, includes access to all (58) GEOs and priority support.
Team — $800/3 months (savings of $100), same features but paid upfront for 3 months.

When you register via this link: https://www.spyowl.icu you get +10% on your first payment.

Registration: https://www.spyowl.icu/
Telegram: @spyfb_admin

Spy.House

Spy.House is a tool for analyzing ads on Facebook, TikTok, Push, and Inpage. Search creatives using 16+ filters, covering 185+ GEOs and updating a database of 12+ million creatives daily. It also includes tools for creative uniqueness, White Page creation, and landing page downloads.

Promo code CPARIP gives a 30% discount on any plan when you register via this link: https://spy.house

Plans:

Starter — $29/month: 300 search queries, 100 creative uniquenesses, White Page — $4;
Basic — $59/month: 600 search queries, 250 creative uniquenesses, White Page — $3;
Premium — $99/month: 900 search queries, 500 creative uniquenesses, White Page — $2;
Enterprise — $199/month: unlimited search queries, 1,000 creative uniquenesses, White Page — $1.

Detailed review: https://cpa.rip/services/spy-house/.

Registration: https://spy.house
Telegram channel: https://telegram.me/Spy_House

AdSpy

AdSpy is a database of Facebook and Instagram ads. The service is geared towards international (non-RU) traffic.

Registering via this link gets you a $50 discount on the first month of subscription and a trial period of 1,000 ad views with promo code “cparip“.

Plan: $149/month. They accept bank cards. BTC payment is available through support.
GEO: 198 countries.
Filters: keyword, ad text, URL, page name, audience age, number of likes, affiliate program, GEO, language, and others.

An example of working with the service is in our article https://cpa.rip/facebook/brazil-verticals-and-creatives/

ADLover

ADLover is a tool for ad analytics on Instagram. It shows teasers placed via Facebook Ads and ads purchased directly from bloggers.

Use promo code CPARIP for a 10% discount

Trial period: limited features and number of queries.
Plan: 1,500 rubles/month.
GEO: 40 countries worldwide.
Filters: keyword, link, username, post creation date, content, app, teaser language.

PowerAdSpy

PowerAdSpy is a tool for monitoring ads on Facebook, Instagram, Google, YouTube, Native, GDN, Reddit, and Quora. Founded in 2017.

Use promo code CPARIP for a 10% discount

Trial period: 100 queries. The trial period is valid for 10 days after registration.
Plans: Basic ($49/month), Standard ($99/month), Premium ($149/month), Platinum ($249/month), Titanium ($299/month), Palladium ($349/month). They accept PayPal and bank cards.
GEO: more than 15 countries worldwide.
Filters: keyword, GEO, ad type, placement, gender, language, and age.

Facebook Ad Library

Facebook Ad Library is the official library of ad posts.

In March 2019, Facebook updated the Ad Library: improved search, added the ability to view active ads across all topics (not just political), and expanded page information. The database update frequency was also reduced — from weekly to daily updates.

The goal remains the same — to help social network users learn more about ads. For media buyers, it’s free monitoring of ads on Facebook. Let’s briefly look at how the library works.

In the search bar, enter a keyword to search for (as an example, let’s enter the word “joints”). Using a keyword, you can find public ads or view all relevant ads.

Spy Tools for TikTok

BigSpy

BigSpy is a library of ad creatives with more than 600 million ad creatives, including video ads, social media ads, and display ads. It covers the major global platforms such as TikTok, Facebook, Instagram, Google, YouTube, Twitter, Yahoo, Pinterest, etc.

Detailed review of the service: https://cpa.rip/services/bigspy/

Plans: Basic plan ($9/month), professional PRO ($99/month), VIP ($300+/month)
Trial period: a few days of PRO for $1, 14 days of PRO for a review, 10 days of PRO for inviting 3 friends.

PiPiAds

PiPiAds is a database of TikTok ads with the ability to search by various parameters. Ads from TikTok, Etsy, Shopify, etc., are available.

Plans: VIP ($155/month), Pro ($263/month), Enterprise.

TikTok Spy

TikTok Spy is a free service for tracking TikTok bloggers (influencers). There’s search by bloggers, videos, sounds, hashtags, and effects.

TikTok Creative Center

TikTok Creative Center is TikTok’s own database of creatives. It aims to inspire creators to make good content that will trend. The service is free.

Spy Tools for Native Ads, Teasers, Push Traffic, Adult, etc.

AdPlexity

AdPlexity is a tool for monitoring mobile, desktop, native, PUSH, and eCommerce ads. You can also order 3G/LTE proxies in 30+ countries worldwide. Within a single platform, it offers unique features. For example, Android In-App, Mobile Web, and Pop-up intelligence. You can download landing pages with all their internals (images, CSS, JavaScript, etc.) used by competitors.

Trial period: none. You can get a refund within 24 hours of payment if the features don’t suit you.
Plan: from $199/month. They accept PayPal and BitPay. Payment is due right after registration.
GEO: more than 75 countries worldwide, including top regions.
Filters: keyword, image, advertiser, traffic source, affiliate network, device type, GEO, language, category, and others.

Each type of ad is billed separately.

Anstrex.com

Anstrex.com is a foreign SPY tool that works with PUSH notifications and native ads. Geared toward affiliate marketing (media buying). It lets you work with landing pages without downloading them to your computer.

Trial period: none. Refund within two days if the features don’t suit you.
Plans: native ads only ($69.99/month), PUSH notifications + native ads ($139.99). PUSH notifications + native ads + POPS ($219.99)
GEO: 80 countries worldwide.

The service monitors 27 ad networks.

Advault

Advault is a tool for finding competitors’ ads and landing pages. It works with native ads, scanning 13 networks.

Plan: $97/month. They accept PayPal and bank cards.
GEO: 20 countries.
Filters: keyword, ad platform, device, date, landing page, language, advertiser URL, country, redirect.
Networks analyzed by the service: Outbrain, Taboola, Gravity, AdBlade, MGID, EngageYa, Content.Ad, Yahoo, nRelate, Ligatus, Dianomi, ZergNet.

Native Ad Buzz

Native Ad Buzz is a monitoring and analysis service for native ads. It shows competitors’ ads from 10 popular networks.

Trial period: 7-day access for $7.
Plans: Standard ($47/month), Professional ($97/month), Professional Agency ($750/month)
GEO: 12 countries.

AdMobiSpy

AdMobiSpy is a tool for monitoring mobile ads. It checks 6 pop-up and 23 ad networks, including Google AdWords, myTarget, and VKontakte.

Trial period: limited features and number of queries.
Plans: $599. They accept bank cards, PayPal, Capitalist.

GEO: 183 countries worldwide.
Filters: keyword, site address, ad text, link, redirect, app, ad network, platform, placement, OS, gender, age.
Mobile networks analyzed by the service: StartApp, MobFox, Google AdWords, Vungle, AppLovin, Leadbolt, AirPush, MoPub, Inneractive, Adlabs Mobile, AppNext, Smaato, RevMob, UnityAds, Millennial Media, AdColony, BuzzCity, ChartBoost, MobiAds, NativeX, Octobird, TapIt, mobileCore.

AdPlexity Adult

AdPlexity Adult is a tool for monitoring Adult ads from the developers of the previous service. It replicates AdPlexity’s interface. They work with banner and popunder ads. You can download a landing page in one click.

Trial period: none. You can get a refund within 24 hours of payment if the features don’t suit you.
Plan: $199/month. They accept bank cards. Payment is due after registration.
GEO: more than 75 countries worldwide, including top regions.
Filters: keyword, advertiser, placement, affiliate network, device type, GEO, and others.

SEMrush

SEMrush is a professional tool for internet marketers. It analyzes search results, contextual/display ads, shows ads from AdWords and Bing Ads, finds sites for placing ads, analyzes traffic, and performs other tasks.

It has stopped operating in Russia. It still works via VPN.

Minimum plan: $119 (PRO version).

SpyOver

SpyOver is a monitoring and analysis service for teaser network ads. You can view competitors’ ads and landing pages. The service shows detailed statistics for each ad.

Trial period: limited database.
Plans: Professional ($149/month) and Company ($299/month). They accept PayPal, bank cards, and WebMoney.
GEO: 150 countries worldwide, including Russia and the CIS.
Filters: keywords, teaser networks, countries, ad language, device type, browser, affiliate network, trackers.
Teaser networks analyzed by the service: Outbrain, Taboola, Plista, Revcontent, AdNow, AdsKeeper, EngageYa, Yahoo Gemini, Content.Ad, MediaVenus, Chameleon, Ligatus, Yengo, AdBlade.

WhatRunsWhere

WhatRunsWhere is an English-language service. It scans 120,000 publishers and 190 ad networks. It shows creatives, traffic sources, and other data for media buyers.

Trial period: none.
Plans: ENTERPRISE — upon request.
GEO: more than 22 countries worldwide, including Canada, the USA, Australia, the UK, Germany, and others.
Filters: keyword, domain, social network, category, niche, vertical, country, ad network, and others.

Social Ad Scout

Social Ad Scout is one of the best tools for tracking competitors on social networks. Its main difference from competitors is that it shows exact targeting settings.

Plan: $147/month.
GEO: 21 countries. Mainly Europe.

Telemetr

Telemetr is an analytics tool for Telegram channels. It searches for ad posts, tracks channel statistics, and shows hot topics and trends.

Use promo code CPARIP for a 10% discount

Trial period: limited features.
Plan: 1,500 rubles/month.

Our detailed Telemetr review.