In the world of traffic arbitrage, there is always a place for experimentation and new strategies. In this case study, I’ll share my bundle: I’ve decided to test a utilities vertical over popunder traffic in the US market. This decision was based on analyzing spy services, I noticed that the traffic was actively driven to US GEO and it showed good results.
Choosing an affiliate program and offers
I’ve chosen the Offergate affiliate network, as they have been on the market for a long time, and I’ve previously driven traffic to cleaners with their help. After discussing the available offers with the manager, we chose the following: Rubicks CPI iOS US, Private, and Sensor CPI. These offers were fresh, had not exhausted their potential yet, and, according to the manager, showed good conversion results. I decided to take all three offers in a split and use Clickadu, a fairly large network with pop traffic, which had established itself on the market.
Setting up the ad campaign
When setting up the ad campaign, I didn’t complicate the process and chose a wide audience: mobile devices on iOS and the US GEO. At the start, I set the bid slightly higher than the minimum and chose OS versions from 15 and higher, because according to experience, anything lower converted worse and worsened the overall quality of traffic.
Choosing landings and results
For the landings, I chose all the available options from offers cards. The result was the following in just under 14 days of driving traffic:
- One of the offer’s landings pulled ahead and I increased its share in the rotation.
- Sensor Offer also showed good results, but it stopped on the 8th day of driving and therefore I had to turn it off.
- First offer is still actively driving and showing good results, which allows me to scale it in other grids.
Traffic quality and optimization
The affiliate network and the advertiser had no comments on the quality of traffic, so they increased me the daily cap for this offer.
As for optimization, I had to actively block the zones that did not bring the desired result and collect the white list. After the third day of driving traffic, I left one white campaign to maximize profits in a short period.
After quality approval and cap increase, I started to actively scale this bundle within the network and use similar sources to increase volume.
Conclusion
In conclusion, I would like to say: don’t be afraid to enter new verticals and GEOs, actively communicate with your affiliate managers. They should become your best friends and tell you which offers are fresh and work well. Even based on my example, choosing the right affiliates can bring you a pretty good income in a short period. For me, a new bundle on utilities offers from OfferGate and traffic from Clickadu gave me a profit of just over $400 in a little less than 14 days. I wish you a good profit!
