Hello everyone, PWA.Market is here. We commonly collect feedback about our service and today, we’d like to share a PWA case.
A client’s case
- Source: TikTok
- GEO: Italy
- Affiliate program: Profitov.Partners
- Offer: Cashalot
- Type of the offer: Public
- Payment model: СРА
- CPA: $150 per deposit
- Duration: 2/16/2022 – 2/20/2022
- Spent: $3,310
- Earned: $9,750
- ROI: ~195% (ROI Calculator)
In total, we used about 25 agent cabinets for this offer. In each, we spent from $80 to $250. Upon launching approved ad groups, we created 4-5 clones at once. Then, we disabled adsets with a low CTR and focused on the cost per installation.
We used dynamic creatives for the offer. Our best creatives represented people and real-life emotions.
It should be mentioned that the PWA.Market allows DIY PWA branding. You can upload your app design, or choose one from a dozen templates available. For the Cashalot Offer, we selected the following app design:
We have also discovered customizable push settings. PWA.Market allows you to send push notifications at a fixed time and date after the target action is taken. For example, 15 minutes after installation or upon registration. Generally speaking, push notifications wield a major influence on the CR when working with apps, because user loyalty to the app is peaking upon installation or registration. Below, there’s a list of push notifications we used for desired actions:
Five minutes after installation:
- Bonus di benvenuto!
- Vai all’app per aumentare il tuo saldo
30 minutes after installation:
- Manca solo un passo per ottenere i soldi!
- Registrati nell’app e ricevi bonus di benvenuto sul tuo account
Five minutes after registration:
- Aumenta il tuo deposito!
- Percentuale aggiuntiva – Bonus per il rifornimento dell’account!
30 minutes after registration:
- Bonus per reintegrare il saldo!
- Più grande è il deposito, più comodo è il gioco, deposita metà, aggiungiamo il resto
When working with PWA, we noticed that ad cabinets generated spending for a longer period (compared to webview apps). Some accounts in PWA reached spendings of $250 per account, while on the webview, it amounted to $70-100 on average.
- 65 deposits
- 694 registrations completed
- Instal2reg: 1:2.5
- Reg2dep: 1:11
These are statistics from TikTok ad cabinet. Once we started driving traffic via the PWA, the curve went up markedly.
Having cooperated with PWA.Market, we can say that this is a good alternative to webview, especially if no apps work for you. Now, we continue testing various GEOs in PWA vertical solely.
All the best non-CIS traffic to you!