Financial Times analyzed patents that Meta had filed with the U.S. Patent and Trademark Office. They indicate the possible trajectory of the metaverse and Meta’s plans to monetize it.
The following patents are aimed at advertising monetization:
- One of the patents describes a metaverse tailored ads solution. It might be based on gender, age, interests, and emotional response of social networkers. For example, if the user views an image longer than usual, it means he/she likes it.
Nick Clegg explained the following technology. Advertisers don’t need to sell eye-tracking data, but it will allow them to get a clue about ads efficiency.
- Another patent addresses goods and items in e-stores that are identical to the real ones. Concerned advertisers will pay for the placement of these products.
The company has also applied for patents regarding some other solutions.
The following patents are related to users’ biometric data:
- A patent for users’ facial expressions tracking solution using a custom headset. In the future, user response data will allow for user content customization.
- The company has patented a magnetic sensor system that picks up a person’s posture. Sensors are attached to a person’s torso.
- Meta has also filed a patent application for a three-dimensional profile photo solution. It is created based on a user’s profile photo.