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December Spy Service for Facebook Ads. How to Find Actual Schemes for Traffic Arbitrage? Spy Service for Facebook Ads is brought to you by Sergey Tsvetaev, the developer of such sources as Publer, Telemetr, and AdLover

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The spy service monitors all ads on Facebook but publishers’ approaches are of most interest in this case. With Ad Heart, you can find creatives and cloaking methods that are more interesting as a rule. I had a lot of PMs from people asking for a guide to creatives search for traffic arbitrage. That’s why I asked Sergey to add a domain extension search option since publishers commonly opt for the cheapest domains and subdomains! Having found the publisher’s master domain, you can view all their schemes. You can also search for creatives and publishers’ approaches using the “In URL:” filter, where we will input such markers as “?fbid”.

And while we’re still at it, I should let you know that you won’t be able to find much data with the free service tariff, this means you’ll have to purchase one. Now let us begin.

A traffic arbitrage scheme is a set of approaches, actions, and terms applied to a specific offer. The scheme should bring a certain outcome. This includes the offer, the traffic source, creatives, landing pages, and the way you manage all the above. The profit depends on the scheme you’ll choose. Let’s consider the options and analyze the search process step by step.

Guide to Creatives & Approaches Search. Which Options Do I Have?

  • First of all, address the manager in the affiliate program. They are interested in larger traffic arbitrage volumes as much as you do. It’s even better if you are friends with the manager. They’ll provide the information to help you decide on your best options.
  • You can start testing various offers and approaches from scratch until you obtain a certain result. However, it is costly and time-consuming.
  • Spy service offers quick and reliable search. It comes at a price, but it’s effective.

Let’s consider the last option and the ADheart Spy Service (get 15% off with the “CPARIP” promo code). Apart from accessing the service, you should also learn how to use it.

How to Search for Nutra & Commodity Schemes?

Offers & Creatives

Sometimes you can’t find the right keywords. Publishers are creative people and there’s no way to tell which keywords or tagline they’ll choose for their scheme to work. Besides, some of them opt for pictures or videos without captions. Therefore, we’ll use other search criteria.

Search by URL Markers

You can search ads in the ‘In URL:’ field. Many unique URL markers are commonly used by publishers:

URL markers list for traffic arbitrage:

  • subid=
  • ?fbid
  • pixel
  • pixel_id
  • fbpixel
  • fbp
  • px
  • metka
  • {{campaing_id}}
  • {{}}
  • {{}}
  • {{}}
  • {{}}
  • {{site_source_name}}
  • {{}}
  • {{placement}}

and similar URL fragments:

Here are some “?fbid” search results:

I assume you’ll be able to find out the rest, won’t you?) If you dig deeper, a lot of interesting stuff will come up.

Search by Domain

Publishers use such domains that advertisers would not use within the country. Here is a compilation of domain extensions that general users don’t use, or rather they do, but not for Facebook Ads. Please, leave a comment if you can recall more “publisher domains”. They are as follows:

  • .ru
  • .info
  • .site
  • .space
  • .website
  • .xyz
  • .pw
  • .tk
  • .ml
  • .qq
  • .gl
  • .top

Here’s a SERP by the “.xyz” domain extension. You can only see creatives for traffic arbitrage:

Here’s a SERP by the “.website” domain extension. There are just creatives for traffic arbitrage as well:

Here’s a SERP by the “.host” domain extension:

You might also want to search by the following domains of various website builders popular among publishers:

  • mystrikingly
  • bookmark

Here’s a SERP by the “” URL fragment. There are just creatives for traffic arbitrage as well:

Search by Button Type

  • learn_more
  • shop_now

Select the required GEO and language. In our case, it is Poland.

Scroll through the creatives until you’ll spot the one you like the most:

The Chain Search

Let’s start a chain search and try to find other creatives for this offer.

Click to see other creatives that have been running within this domain. It has only been used once, so let’s move on. Search for the “Grzyb nie tylko niszczy wygląd” keyphrase from the creos above:

There are two ads but it’s not enough.

Click to see the ads that have been running on this Fan Page. Now it’s getting interesting:

You can see that these creatives were used many times and the ads were running for two to four days*. This means that the author of these creatives uses their scheme or at least tests it actively. You might want to pay attention to this scheme.

*The ad impressions duration is not always accurate. Therefore, you can go to the Fan Page and see the ads and the promotion time in the ad library:

But since ads, accounts, and fan pages are being extensively banned now, it’s not always possible to come across some ads in the library. It is a good sign if you’ve found them.

You can also study how others design Fan Pages and work with them.

White Pages & Landing Pages

A scheme includes something more than just “pictures”. Follow the link to see the “white page”:

To view the “black” page (final destination) you must bypass the cloak. For more details go to:

After you bypass it, you’ll see the landing page where the traffic goes:

Follow the link to discover pre-landing page downloading options:

That’s it. You now have a scheme that you can duplicate/modify.

How to Search for the Scheme in a Gambling Vertical?

Search by Apps

It’s easier to search for gambling traffic arbitrage approaches in the “Apps” section. Select the required app and view the related creatives:

Standard Search

You can search for schemes developed by publishers who don’t drive traffic directly to the apps in the same way as is described in the nutra offers section above. But in this case, it’s better to search by keywords like “slots”, “wins”, etc.

That’s what you’ll get:

How Can I Modify the Spy Service Features?

Here’s a script for the Adheart Spy Service that adds some features and simplifies the search process:

I have a couple more ideas on how to improve the creatives search, like an option to show creatives only from subdomains. As I mentioned above, regular users rarely use subdomains for Facebook Ads. Please, leave a comment in case you have any ideas, and I will forward them to Sergey.


If you manage the tools properly and do some chain digging in spy services, you can find fresh schemes you can use.

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