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TikTok Pixel Activator via Events API

Meta Platforms Inc., the owner of Facebook and Instagram, has been declared an extremist organization and is banned in Russia.

A tool that activates your TikTok pixel by sending events through the Events API, plus a step-by-step guide on how to set it up.

Send an event to TikTok

Eventevent
The request goes straight to the TikTok Events API. Nothing is stored.

How to activate a TikTok pixel via the Events API

  • Log in to your TikTok Ads Manager account.
  • In the top menu, click “Tools”.
  • In the drop-down menu, select “Events”.
TikTok Ads Manager: Tools menu with Events highlighted
  • Go to Events Manager.
  • Click “Connect data source”.
Events Manager: Connect data source button
  • Select “Web” and click “Next”.
Connect data source dialog with Web selected
  • Enter your website URL if needed, or click “Skip”.
Add your website dialog with the Skip button
  • Select “Manual setup” and click “Next”.
Choose data connection method: Manual setup
  • Select “TikTok Pixel + Events API” and click “Next”.
Choose a manual connection method: TikTok Pixel + Events API
  • Name your pixel.
  • Click “Create”.
Create pixel: Name your pixel field and the Create button
  • Add the pixel base code to your website if needed.
  • Then click “Next”.
  • Click through to step 6, “Set up business funnel”.
Install base code step with the TikTok pixel base code
  • In step 6, “Set up business funnel”, pick a template under “Choose a template”.
  • Adjust the event parameters if needed.
  • Then click “Next”.
Set up your business funnel: Choose a template and event parameters
  • Copy the Pixel ID.
  • Generate a token by clicking “Generate access token”.
  • Save both values: TikTok won’t store the token for you.
  • Click “Next”.
Implement Events API: Pixel ID and the Generate access token button
Activator form with the Pixel ID, pixel token and event filled in

If the Pixel ID and token are valid, you’ll see “Event sent successfully!” once the request goes through.

Event sent successfully message

The events you send will appear in the pixel itself. Keep in mind that they don’t show up right away: it can take up to 30 minutes for an event to become active in TikTok.

TikTok pixel overview: ViewContent event with Active status