NOVA PARTNERS Affiliate Program: Overview, Terms, and Payouts

Registration and Getting Started

To get started, register with the NOVA PARTNERS affiliate program. Go to the official website and click “Registration.” Complete the required fields in the form that opens:

• Email;
• Password;
• Company name;
• Phone number (optional);
• Traffic sources;
• Telegram;
• Currency.

Once you have completed the registration form, click “Register.” Your application will be sent for moderation. A personal manager will contact you using the details provided, ask clarifying questions, and activate your account. You can also discuss cooperation terms, approve traffic sources, and go over other details with your manager.

Once your account is activated, you can log in to the dashboard. The Dashboard page displays consolidated statistics on traffic, conversions, and earnings. The interface is available in English and Russian.

Available Offers

NOVA PARTNERS is a direct advertiser in the gambling vertical. The company’s first project was the LEEBET online casino, which quickly attracted the attention of players and affiliates thanks to strong conversion rates and active brand promotion.

Later, NOVA PARTNERS launched the BANDA, KUSH, and EVA online casinos, targeting RU and CIS traffic and offering players fast payouts, bonus mechanics, and a smooth gaming experience. The company’s fifth brand, the APEX online casino, launched on June 16. On October 8, 2026, the company added another brand to its portfolio: ПАНДА, officially launched for the RU market.

Let’s review all available projects—ПАНДА, APEX, EVA, KUSH, BANDA, and LEEBET—as well as options for using affiliate links, landing pages, and driving traffic.

Overview of ПАНДА, APEX, EVA, KUSH, BANDA, and LEEBET Casinos

The LEEBET website features a wide selection of slots, live casino games, crash games, and lotteries. The interface is available in English, Spanish, Portuguese, Russian, and Japanese.

Users need to register to play slots. The registration process is simple: enter a username and password, or sign up through Google or MetaMask.

After registration, users see a balance top-up window. At LEEBET, users can make a deposit using any convenient method: SBP, bank cards, or cryptocurrency. The Russian market has local acquiring, while other countries can top up only with cryptocurrency.

As you can see, the company offers a large selection of slots, easy registration, and convenient deposits, allowing users to sign up quickly and start playing.

BANDA:

KUSH:

EVA is an online casino project in the NOVA PARTNERS ecosystem, officially launched on March 10, 2026. The platform focuses on a modern gaming experience, featuring fast payouts, bonus mechanics, and gamification for player retention.

The project offers unlimited withdrawals within 60 minutes without verification, weekly cashback of up to 20% with low wagering requirements, plus an advanced bonus system and VIP program. Players have access to daily rewards, a wheel of fortune, deposit streaks, tournaments, and a unique bonus store where they can receive both in-game and real prizes.

An additional driver of interest in the launch was a lottery with an apartment in Sochi as the grand prize, along with regular promotions and player events. Thanks to its new launch and fresh user base, the project demonstrates strong potential for conversion and audience engagement.

APEX is the fifth brand in the company’s portfolio, officially launched on June 16, 2026, for the RU market. The new project combines fast payouts, an attractive bonus system, and tools for long-term player retention.

The brand’s key benefits include withdrawals within 60 minutes, daily rakeback, weekly cashback, and a multi-tier VIP program. A bonus store, loot box system, and regular promotional activities add further value for players.

One of the key launch events will be a giveaway of an apartment in Moscow, designed to attract additional audience attention to the new brand. With a combination of sought-after bonus mechanics and a strong marketing launch, APEX has significant potential for player acquisition and retention in the RU market.

ПАНДА is a new online casino project in the NOVA PARTNERS ecosystem, officially launched on October 8, 2026. The project enters the market with a fresh player base and combines fast unlimited withdrawals—within 60 minutes—with a unique VIP program, rakeback on slot games, and cashback for all players.

The launch of ПАНДА, like other NOVA PARTNERS projects—LEEBET, BANDA, KUSH, EVA, and APEX—involves leading CIS streamers, including Lord, Zloy, Magical, MaksOne, Temza, Dodepov, FRG, and others, providing the project with additional reach and audience warm-up.

ПАНДА is of particular interest to affiliates due to its fresh player base, reliable payment solutions, and fast unlimited withdrawals within 60 minutes, creating favorable conditions for an efficient launch and high conversion rates. The project also offers a comprehensive player retention system: deposit streak bonuses, wheels of fortune, cashback, personal calls and mailings, a loyalty system, a VIP program, and a bonus store.

The combination of a fresh database, a strong marketing launch, and an advanced retention system allows ПАНДА not only to convert new traffic effectively at launch but also to deliver long-term value from acquired players, which is especially relevant for affiliates working on the RevShare model.

How to Generate an Affiliate Link

Once your account is activated, you can generate an affiliate link. NOVA PARTNERS creates an ad campaign and promo by default, but you can create a new link. To do this, open the “My campaigns” page and click “Add Promo.”

In the window that opens, specify the traffic source and select a landing page.

You can drive traffic to the registration form, the casino homepage, a landing page, or a Telegram bot.

Once you select a landing page, click “Next” and then “Finish.” The new promo will appear in the campaign.

Statistics

The affiliate program provides detailed traffic statistics. You can view both overall statistics and transaction data. Let’s use the “Statistics” page as an example.

Available data:

• Brand;
• Campaign;
• Visits;
• Registrations;
• Currency;
• Number of first deposits;
• Deposit amount;
• Casino NGR;
• Affiliate revenue.

How to Set Up Postback in NOVA PARTNERS

In addition to internal statistics, you can set up postback to track statistics and monitor traffic performance directly in your tracker. As an example, let’s configure postback in Keitaro.

• Open the tracker, go to the “Affiliate Networks” section, and create a new affiliate network;
• Enter a name;
• In the “Offer parameters” field, enter visit_id={subid};
• Copy the Postback URL and create the affiliate network;

• Open the NOVA PARTNERS dashboard;
• Go to the “My postbacks” page and click “New postback”;
• In the form that opens, specify the postback scope and event;

• Paste the Postback URL you copied from the tracker below;
• Specify the variables;

• Create the postback;
• In the NOVA PARTNERS affiliate program, copy the landing page link;
• Return to the tracker and create an offer (Offers → Create);
• Enter a name, select the affiliate network, and paste the link copied from the NOVA PARTNERS dashboard;

• Create the offer;
• Open the “Campaigns” section and create a new campaign;
• Enter the campaign name and click “Create Flow”;
• In the form that opens, go to the “Schema” section;
• Select the offer you previously created in the tracker;

• Click “Apply” and create the campaign.

Copy the link from the “Tracking” section and use it in your ad campaigns. Before launching traffic, check that the postback is working properly.

Payouts

• Initial hold: 7 days
• Payout frequency: up to 2 times per month.
• Minimum payout: from $100

Payment systems:

• Binance Pay;
• Piastrix;
• Tether;
• Bitcoin;
• Ethereum;
• Litecoin;

Technical Support

A personal manager will contact you after registration. You will be able to discuss traffic sources, cooperation terms, and other details. If you encounter any issues or have questions while working with the program, you can always contact technical support.

Contacts:

• @vlad_novapartners – Head of Aquisition 
• @yulia_novapartners – Head of Affiliates 
• @Daria_NovaPartners – Partnership Manager

Register with the NOVA PARTNERS affiliate program.