While some things in moneymaking become obsolete, others come to replace them. But there are niches where things are humming. Some webmasters seek ways to generate free traffic and find the doorway pages as a solution.
The CPA.RIP editorial team digs into the doorway niche, the verticals publishers work with, and answers the question: “Which doorways are worthy?” We’ll take the lead of doorways, options to generate traffic, and non-standard approaches.
Doorway types
The doorway is an automatically generated website based on the content. About ten years ago, they were trendy, and there were everlasting debates on the moneymaking forums about dead giveaways, training courses, and approaches. Today, the activity on the topic has dropped near zero.
If you measure the interest rate in doorways by forums activity, then it might seem like the niche has become obsolete. Some webmasters switched to paid traffic, while others are focused on developing networks and extending the life of their projects.
Recently, there are very few doorway cases in the public domain, but the developers continue to update doorway page generators and enhance their features. This is indirect proof that the niche gets along. It’s just that all its activity is backstage.
Here are the basic doorway types:
- Text doorways. Generated based on content collected from public sources. To uniquelize texts, they shuffle them and apply synonymizer.
- Download doorways. Geared towards files downloading. There is content on the page, but its only purpose is to enter the SERP TOP by relevant keywords.
- Image doorways. The page contains a collection of clipart images, and the keys are inserted into alt attributes or hosted on the pages.
- Socials doorways. A type of doorway page that is powered by social media. Traffic is generated by text optimization and domain trust of the platform.
Recently, publishers re-focused towards human doorway pages (HDP). Previously, one could find many websites in the SERP that redirected to the affiliate program. Today, there are very few such examples. Most doorways provide access to content with hardly a few redirections.
Those who use doorways still use cloaks and TDS to distribute traffic as well, but the SERP analysis in various niches indicates that human doorways will bring more profit long-term due to their extended lifespan.
Niche status
Over the last years, doorway popularity in the webmaster community has dropped. When neophytes start questioning, many webmasters say doorways are long gone. No one likes to give themselves away, but it is unlikely that the doorways will be gone completely.
In the ‘golden age’, webmasters managed to make $100,000 with doorways, and a small network of 10-15 websites could provide about 20,000 unique users per day. Google and Yandex regularly cleaned up the SERPs, but new ones appeared to replace thousands of old ones.
Now, few people remember doorways. There are practically no training courses on the matter, but experienced webmasters continue to discuss them, and exchange tips & tricks in private. Beginners can either focus on well-informed niches or try to make sense of the topic from their own experience.
In 2021, what do I need to know about doorways?
- They are still relevant;
- There are many doorway page generators or doorgens on the market;
- Webmasters continue to create networks;
- Affiliate programs are happy to buy doorway traffic.
It’s worth remarking that not all advertisers are ready to buy gray traffic, but there are enough offers to monetize. You can work with dating through SmartLink or enter complex niches like cryptocurrency. There are many areas of focus and each has its specifics, but the approach to create multiple doorways is much the same.
What do they make money on with doorways now?
Ten years ago, automatically generated websites were peaking and could bring up to $1,000 per day, but back then the search engine algorithms were not as smart as they are today. Yandex learned how to deal with mobile subscriptions and download affiliate programs, and Google is more relaxed about them, but blocks websites in batches.
Neophytes who want to enter a niche should gird their loins in advance. It is much more difficult to get doorway traffic now than it was ten years ago. It’s not enough to parse the content, take the keys from the old database and buy a couple of drops. To get decent volumes of traffic, you’ll need a lot of money and time to master the software.
Relevant cases are the best proof that doorways are still viable. In April, a human doorway case with a high profit appeared on the Telderi online exchange. Meet overcoder.net, a Q&A platform for programmers. It produces over 100,000 rubles a month.
Key platform data:
- Domain established three years ago;
- Over 2 million pages in the Google index;
- 41,000 unique users per day;
- Monetized by PPL ads, video ads, and essay offers.
This project is a fine example of doorways that brings the system down. It collects a huge amount of traffic from Google and allows making money from the PPL ads. In theory, Adsense and Yandex Advertising Network should not accept such websites, but in practice, they make about 70,000 per month with these websites alone.
Doorway generates content based on the automatically translated posts from the popular Stack Overflow Service. The original includes a Russian-language version, but this does not prevent the clone from collecting tens of thousands of unique users every day and bring you money.
The project was bought by a ‘happy’ new owner for 3.6 million rubles ($49,000). It still appears high in the SERP, and only Google Adsense blocks remained from the visible ads on the website.
If you take the time to analyze the search results, you’ll find many similar projects. Therefore, earning several thousand dollars a month on doorways is real. As well as selling them for a million rubles. But you might want to remember the survival bias as it is might not work again.
Download
Download websites were very promising in affiliate programs 5-7 years ago. Webmasters created doorways and contingent human doorway projects with hand-written content. There’s only a handful of relevant offers and affiliate programs. Few of them can provide a significant profit.
Download doorways can be nominally divided into two segments: music and software. Users are offered to download software programs or new music tracks for free. But before that, he/she must view the ad and donate a few dollars to the website’s creator.
Monetization of a download affiliate program is carried out by integrating the file into the downloader. As a result, the user receives the software, a game, or music, but the advertiser’s products are installed on the computer as well. Like the Mail.ru or Yandex Browser toolbars and other stuff, which you know well.
There are still many music websites in the SERP that one can call a doorway by the quality of its content. Several of them are monetized with redirection to gambling affiliate networks, some include Adsense, but there are download offers as well. In the example below, by clicking on the ‘Download’ button, you will be redirected to the pre-landing page.
The scheme to generate doorways hidden as online message boards used to be a big hit. Pages were optimized for low-volume keywords with links to WAP-subscriptions and download affiliate programs. You can still find examples of such doorways in the SERP.
It is hard to find a download affiliate program today, it is therefore recommended to opt for Offergate network with several good offers.
Gambling
Doorways are an ideal traffic source for gambling and betting. Offers are customized to a broad audience, and advertisers do not always make high demands on traffic quality.
Commonly, webmasters create doorways for casino mirrors and slot reviews. There are also downloading websites that are monetized by both download and gambling affiliate programs. Even if the user does not register in the casino, the publisher will receive money per installation.
In the Google SERP, there are several gray gambling websites for RU and CIS. Even PPC ads contain a bunch of pre-landings that drive traffic to endless affiliate programs by Vulcan.
Betting
Sports betting doorways are created similarly. Users search for working mirrors, promo codes, and bookmaker’s double-dealing schemes. Whereas entrepreneurial webmasters make money off of this and receive a stable income according to the RevShare model.
Some doorways collect traffic with the mirror of one bookmaker but monetize it with offers from another. But this does not prevent webmasters from making money and driving active players to the bookmaker’s office on an ongoing basis.
Great volumes of traffic are collected by doorways, which are customized to the promo codes of a particular bookmaker. In the UA segment, we found an example of autogeneration and SEO optimization by copying pages with relevant keywords. Traffic is traditionally driven to the bookmaker’s landing page.
Nutra
Nutra doorways are not in high demand among webmasters. They prefer to work in download or gambling niches. But from time to time there are interesting projects in the SERP customized to affiliate programs.
The key approach in this niche is to focus on reviews. Webmasters create dozens of one-pagers with low-volume keywords and monitor traffic dynamics and then they scale up the best approach.
The screenshot below illustrates the standard doorway format for the enlargement cream offer. The page is designed like a LiveJournal post, and the text contains strong triggers that focus on a painless solution.
Follow the link to view a standard landing page of the AD1 Affiliate Program (OFFERRUM). Such an approach has been known for a long time, but it still pays off, and such doorways get to the top of Google and Yandex SERP no problem.
Dating
With dating doorways, you can use a nutra + dating scheme. You can monetize the audience either with dating affiliate programs or with privacy parts enlargement products, Viagra, or others.
There are many ways to receive dating traffic from search engines. Some create pages with a list of keywords on drops, others generate LET content with a focus on popular dating services.
You can also translate romance novels from different languages and drive readers to dating sites like Fotostrana, which still pays for FTU.
Microloans
Offers from the financial vertical are distinguished by high rates per the desired action and fierce competition. Even if you offer fine content, it’s hard to enter the TOP, and the difficulty level is ‘hardcore’ if you work with doorways.
But this can’t prevent you from receiving traffic in this warmed-over niche and convert it into leads. Many affiliate networks accept doorway traffic, but there’s no point to get involved with white bank card offers from top banks.
There are many approaches to microloan projects, but the most popular one involves credit institutions showcases. Some webmasters spend tons of money to create unique content, while others parse it, uniqelize it with a synonymizer and start generating traffic. If you add the driven-up behavioral factors to the scheme, you may get to the TOP in Yandex.
Essay
Education is among the top doorway niches. There is a lot of traffic, high competition, and offers and partners galore. You can generate CIS-localized websites or try to enter the non-CIS market, where the rates are higher.
An essay is nominally divided into chip traffic from schoolchildren who search for answer keys and a more profitable students’ segment. The latter order essays, undergraduate and graduation theses, which may bring a high profit to the webmaster.
Most of the content in this niche is autogenerated and mixed with keywords. Users come for a specific file or answer keys and might also buy a product in an affiliate program.
in the Google TOP, you can often come across doorways related to graduation thesis queries. The screenshot below illustrates a typical doorway page in the Google Sites top, which entered the top due to keys overspam and the domain’s affiliation with the search engine ecosystem.
Edu-Money is one of the top essay affiliate programs that accepts traffic from doorways. They have many fine offers for Tier-1 countries and meet the demand for quality products in the bourge affiliate market.
Cryptocurrency
It’s a nontrivial niche with high rates for offers. There are few crypto doorways, but it’s a good option to receive free traffic beyond Facebook and other websites with a negative attitude towards cryptocurrency.
The first thing that comes to mind is a webpage with exchange rates for different cryptocurrencies, but the competition is high, and the traffic has a low CR. Any webmaster can create such a DIY source.
From time to time there are download doorways in the SERP. They offer to install desktop crypto wallets and setting up cloud services. With such requests, monetizing traffic is more profitable, as the audience is warmed up already.
Doorway page generators
It’s hard to believe that someone would sanely choose to collect 100 pages for doorways manually. Doorgen + content parser + keys database will accomplish this task for you.
Doorgens with addons can collect content, insert keywords, and uniquelize the website design. You can either create text webpages or doorways with YouTube, VK design, or make it look like other popular services.
There are numerous doorway page generators, so we will overview four popular products and summarize their key features. If you want to enter the doorways niche, doorgens will come in handy.
PandoraBox
Released in 2009
Price: 6,990 rubles
Demo-version: Yes
Top doorgen, which is still maintained and updated. Doorway webmasters very much appreciate its flexibility. If you’ll learn the basic macros features, you can create doorways of any format.
Advancedfeatures:
- Several text generator algorithms;
- Massive doorways uploading to hosting;
- Notepad plugin;
- Built-in template generator;
- Integration with cloaks, parsers, TDS;
- Free updates.
JakoDorgen PRO
Released in 2008
Price:Free
Demo-version:No
Popular doorgen freeware since 2018. Even though there are no recent updates, the software is still available, but it can hardly compete with Pandora.
Advancedfeatures:
- Four website building modes in different formats;
- Embedded PL;
- FTP sites uploading;
- Doorways interlinking;
- Bulk project operations.
d-zeus
Released in 2017
Price: 4,500 rubles
Demo-version: No
The doorgen is geared towards building websites with WordPress and it does a good job. The back-end is optimized for the content management system features. The cache generator allows you to create fast doorways that are good with Google.
Advancedfeatures:
- Server statistics in the doorgen interface;
- Automatic content parser without proxy or anti-captcha;
- Macros compliant;
- Domain manager.
The product is promising but hasn’t been updated since 2019. Although there are occasional comments in the doorway webmasters chat rooms that the doorway service works just fine.
Get 40% off with SUMMER2019402 promo code
YouTube DorGen
Released in 2019
Price: $65-$99
Demo-version:No
It’s not a doorgen, but a set of ZennoPoster templates. They support content generation, YouTube uploading, and channel promotion. It’s ideal to generate traffic from a popular video hosting service.
Advancedfeatures:
- Bulk video uploading;
- Behavioral factors driving;
- YouTube content parser;
- Account manager;
- Video voiceover: 300 voices in different languages;
- Google images parsing.
You can use YouTube DorGen to drive traffic from video hosting to offers according to the scheme described in the article on YouTube doorgens.
To make stable money on doorways, you need to constantly monitor the SERP and copy TOP competitor’s strategies. Improve your schemes to get better results.
Watch, analyze and have a profit!
