Hi friends! Facebook tightens the rules by the day, and the good ol’ teaser creos can no longer make it through moderation. So, what can a publisher do to make money on nutra offers?
Together with the M1-Shop team, we’ve looked through the spy service and discovered the most recent approaches in hot topics, which we’re going to share here. For starters, we’re announcing a challenge! Get $2,000 by driving 500 approves to the following nutra offers with payouts up to $31:
Total approves for all offers and GEOs specified in the offer card are accepted! The challenge is to drive 500 approves within 30 days. The countdown starts from the first approval. The challenge ends on 30 October!
* Higher payments for these offers are not cumulative
Weight loss
Today, it’s a challenge to find creatives by keywords like ‘weight loss’, ‘slimming’, or by the offer name. As a rule, publishers do not use such stop words to avoid problems with moderation and to prolong the ad. If you don’t know how to search for gray schemes in a spy service, you might want to watch this video with guidelines on how to find publishers among Facebook advertisers. Let’s move on to creatives.
You might have seen a creo with a video recipe of a miraculous cocktail that helps lose weight without any exercises or diets. Such creos are still in demand, as we’ve found some in the spy service:
The next approach we’ve found is a video of a lady with a voiceover. There are no images with false promises, which are banned on Facebook, and the consumer is informed via voice.
It’s easy to make such a creative: record your voice and overlay it on the video of your choice. Some publishers avoid stop words like ‘weight loss’ and ‘slimming’ even in the voice acting, but they show the product on the video, which is confirmed with the following example:
As a rule, they make a White Page for creatives with a successful weight loss story a blog, like this one: https://sites.google.com/view/moya-istoriaa/
Sometimes they publish weight loss stories in the ad text:
After being married for 22 years I never would have thought my husband would ever leave me…
We first met back in the ’80s when I was young, slim, and vibrant. I guess you could say we had the perfect love story when he proposed after a romantic getaway when we visited Napa valley in 1999.
Which is why I was so devastated when I caught him out with the hot, young secretary from his office.
She looked like the version of me when I was 25 and when I looked in the mirror I realized the years had taken their toll on me…
In this document, you will find full stories scripts we’ve discovered. To motivate people to read it, publishers use CRT pictures or videos, which, at the same time, have practically nothing to do with the slimming topic:
Although the general tendency of approaches is to make creatives white, some publishers continue with ‘Before / After’ videos, but they are different from creatives in teaser networks. See for yourself:
The white page created with the Google Sites looked like this about six months ago:
Now we have other options like the blog, as we’ve stated above, or captcha pages, which you can keep in mind as well.
Wellness
As for wellness, it’s been a year since they started using animation of drawn heart images, blood vessels, and other organs’ images to solve the moderation issue with such offers.
Here are some examples from the spy service related to hypertension and hemorrhoids:
Adult
Let’s consider the most complicated topic in terms of moderation. On Facebook, you won’t see teaser creos with screw bolts or large cucumbers in hand. However, there are still several ways to publish white adult creative in FB like:
A video with a doctor. There’s no guarantee such video will pass the moderation, but as we saw it in the spy service, the publishers can make that happen:
Increase the CTR and attract men by adding images of women to your ‘doctor’ creo:
Here’s another example of a Titan Gel (quite a popular brand) video with the lady:
However, the availability of the offer does not always work for you, since it is recognized not only by users but by Facebook as well. Therefore, some webmasters use blurred images of the product:
Here’s a reminder: to pass moderation successfully, your creative must not violate FB rules and must match the demand. Keep this in mind when you make your creo and test the scheme.
Now you know the top approaches which publishers use to make money right now. Make your choice and participate in a challenge we started to get a bonus of $2000. Once again, use the following offers for the challenge:
For more information, contact M1 support. Good luck!
