People have their methods and approaches. No one can teach you all the ins and outs, but we’ve tried to compile all the information in this guide based on our experience. It will help beginners to understand the Google Ads network and the ways to approach it.
Google Ads
Google Ads (by former name “Adwords”) is the global contextually targeted advertising service. It functions both as the search engine and in-house ad network (on web pages). Google Ads is the world’s No. 1 source of quality traffic, highly valued by affiliate programs.
Everyone is welcome to join homey Google Ads chat: https://t.me/googleadscpa
Before you start working with Google Ads, you need to acquire the proper tools.
Anti-detect browser
Google bans hardware. And it does it better than Facebook. If you have several accounts on one computer, Google will relate them. And if it bans one account, the same thing will happen to all the others.
Therefore, you might want to use the anti-detect browser. Here https://cpa.rip/en/services/antidetect-browser/ you will find the list of top anti-detect browsers. Indigo & Octo Browser show the best results.
You can always use dedicated servers just like in the good old days, but you might want to get with the times)
Proxy
Residential proxies such as SOAX are perfect for the job. But you might as well start with a more affordable solution like 911.re
The country of the proxy must match the account’s geo. If you have to use a new IP when you re-login, try to pick it from the same geo down to the city.
Account types
Accounts can be pre-paid and post-paid, depending on the geo. Postpaid accounts may be driven into the red completely) But to do this you need to spend a lot of time and money, and the costs gradually become higher.
Self-regs have zero trust and are purchased at the lowest price possible. Self-regs expenses only include SMS service.
Renting Gmail accounts is not that handy. Very few people use it.
Live Gmail accounts of real people (specialists who work with Facebook call it “trendy”) have more trust at the start. It sometimes logs out in the process. Follow the link https://cpa.rip/en/google-ads/google-ads-add-admin/ to find more info on how to deal with it.
Ready-to-use Google Ads accounts with pre-approved credit. To get such accounts, you can either use a card (Google 350 accounts) or bank accounts (IBAN Google accounts) related to the geo. For the USA, a pre-approved credit commonly amounts to $350. Or $50 if you have bad luck). But some countries might give you a larger credit. These Google accounts are used as first-time billing accounts, i.e., when the credit limit is reached, the account is abandoned immediately after.
Sellers promise an easy traffic outflow, but beginners commonly end up banned even before they can launch their first ad campaign. Or it all goes down to collective accounts launch with a daily budget of $5-8, so the account’s CTR leaves a great deal to be desired.
Cloaking
Cloaking services such as CLOAK IT (40% off with a CPARIP promo code) and Adspect have shown top results. Some people use DIY or private solutions. You can also use the Keitaro.
But if you select a relatively simple offer and “whitewash” the pre-landing page, you can run it without a cloaking.
(Google Ads Cloaking Methods in 2022)
Important!
- Google Ads uses BOTS to carry out the majority of checkups, bans, etc. Google has a very advanced neuronet that learns quickly, so the moderators’ engagement is minimal. Over time, the neuronet learns your “handwriting” and automatically banns your accounts. Therefore, it is important to avoid copying your actions.
- PMS mope-up is a period when Google is rife and rampant and wipes out pretty much all of the search results. You might want to accept that and wait.
- You should churn out the account work. So that you have some of the accounts banned, some – on verification, and some – on the warm-up. With no account flow, you’ll have a big downtime.
- Also, you must warm up all of your accounts. It won’t work if you launch them just like that.
- You must not rocket your budgets, or add new keys en masse. You should do it step by step.
- Google Ads go in cycles. Over time, it resets its IP blacklists, domains, keys (excl. specifically forbidden keys like “casino”, etc.), and even action patterns. Therefore, you can periodically reuse your patterns and approaches.
What can I drive traffic to?
This question is beside the point for a publisher) You can drive traffic to anything you can sell.
But there are too filtered-through topics and keys, so we recommend against wasting your time and effort on them. They include “1xbet“, “Volcano“, and “Casino”.
How to search for offers and topics to launch with Google Ads?
- First of all, you should listen to the advice of your affiliate network manager.
- After you’ve received a list of recommended offers, check each offer via https://wordstat.yandex.ru/, and see whether it’s hot. You can check the keys as well.
- Now go to Google search and see if there are any ads on this offer. If you see it, then it means it’s worth trying.
How to set up search ads?
Let’s register a Google Ads account.
- You should already have a new Gmail account, bought or self-registered.
- Go to Google Ads https://ads.google.com/intl/en_RU/home/
- Press “Start now”
- If you came across a foreign account with a complex interface language, you can use this life hack: you just need to add &hl=ru to the link
- Press “Switch to Expert Mode” at the bottom of the page
- Then choose “Create an account without a campaign” – it’s easier this way)
- At this step, you can choose a currency. You won’t be able to change the currency in the next steps!
- Select the box “No, don’t send me performance tips, promotional offers, surveys, and invitations to try new features” and press “Submit”
- Your Google Ads account is ready. You are now one step closer to a ban traffic launch.
- Press “New Campaign”
- Here, it is enough to select “Create a campaign without a goal’s guidance”
- Next, select a campaign type. “Search” and “Display” types will do. We recommend against choosing a “Display” type if you’re a beginner. Otherwise, you’ll just waste your budget. So, we’ll focus on the “Search” type.
- Type in the desired campaign name (optional)
- And uncheck the “Include Google Display Network” box
- Next, go to Targeting and audiences
- Choose a broad audience in Google Ads. There’s no need to segment it by city. Exception: if you want to randomize the actions in your accounts this way.
- According to our observations, the second option works better, so select it.
- Next, choose preferred languages.
- Type in the average daily budget. Important: do not set a large budget at the start, as Google won’t like it. Let it be less than 400-600 rubles.
- Bid strategy. Leave by default.
- Be sure to indicate the maximum CPC bid limit. Otherwise, there is a risk of wasting the entire budget on a couple of super-expensive clicks.
- For the duration of the standby, the CPC bid limit should be as low as possible.
- Save and continue
How to select keywords?
- Enter the web page URL address and Google will offer you the relevant keywords.
- There is no point in specifying as many keys as possible. It is enough to specify the broad matches, for all relevant searches will trigger your ads. You might as well indicate matches you want to exclude.
How to write an ad text?
The next step is to write the ad text.
- Google will again offer you some options. You can use them.
- You can borrow some pieces of the text from “competitors”. This way your ad will not be unique, but you can be sure that Google will publish it with no questions asked.
- In addition to the CPC, the ad’s position in the SERP strongly depends on the CTR of the ad, and therefore it influences the traffic. So, try to fill in all the fields suggested.
- You can use the {KeyWord} macro in the ad text. This will increase your CTR and lower your CPC. It also makes it possible to display words in the ad text that Google would commonly reject. But you better be careful with this macro. If there is a problem with the keywords selection, there is a high risk of driving trash.
- Publish it
Payments Setup
Next, you need to fill in the billing information and make a payment to activate your account.
To pay for pre-paid accounts, use the ASSIST Payment Method. This way you can pay for different accounts using the same payment system like Webmoney. Google doesn’t see it. We recommend against paying with Yandex.Money, as there will be a complicated refund procedure if you are banned.
For post-paid accounts, keep to the rule “1 account – one bank card”!
- Go to “Payments Setup“
- Select the country by account’s geo
- Select the “Individual” account type
- Your name should match the name on the Google account
- Type in any real address relevant to the geo. You can use Google Maps.
Specify your payment amount- Select the ASSIST payment method (for a pre-paid account)
- Use ASSIST with the payment method of your choice
- After the payment is made, the account will be activated and the ad campaign will be submitted for moderation
Pre-landing and cloaking
Use top-level domains only. Second- or third-level domains will lower the trust. In the ideal case, you should opt for a domain/website with a history. This way Google will be loyal to your ad campaign. For this reason, some publishers use OL (opinion leaders) websites. But we do not advocate for this method!
Here is one of the current methods:
(Google Ads Cloaking Methods in 2022)
A “whitewashed” pre-landing that does not violate Google Ads rules is uploaded to the web page. Either users or bots land there, the cloak is triggered by pressing a button. Ideally, both those who work with white or black traffic should remain within the domain.
Keitaro
If you use Keitaro as a cloak, then you just need to set the following filters for the black traffic (for example, RU traffic):
Adspect
If you use Adspect as a cloak, you can try their white offer generator. In the “moderation” mode, all traffic will be white. In normal mode, there are only bots and moderators. In general, it’s a very convenient and high-quality service, which is geared towards Google Ads.
CLOAK IT
Follow the link https://cpa.rip/en/services/whitepage-on-wordpress/ for an article on creating white offers and setting up a cloak by CLOAK IT (40% off with a CPARIP promo code):
Moderation and warm-up
There are different approaches to Google Ads. You can, for example:
- Make your first ad campaign forward users right to your website with pre-prepared white pages.
- Create an ad campaign on the shady, but high-quality website from SERP and warm up your accounts there.
Wait 10-15 minutes after you’ve created an ad campaign. If the AC, keys, and ads were approved and the account wasn’t banned, postpone it for +/- a week. Bans may also happen during this time. If you start performing various manipulations with the account right away, there’s a 99% chance that you will be banned. Therefore, some standby time is required.
After that, log in to your accounts and start warming up those which were not banned. Remember the fewer actions you make with your account the better. Therefore, at first, carry out only the operations recommended by Google. For a successful warm-up, ads must be running. Try to get them running on such a level when you won’t lose too much budget.
Unfortunately, there is no specific warm-up method. As we already noted, Google has an advanced neuronet. If you are making the same actions while registering and farming accounts, it’ll find the connection between your accounts and will start banning all of them. You need to develop your plan of action and always make it unique.
Further campaign setup
Over time, Google will trust your account. You can tell this by a reducing number of Google bots’ views of the ad page.
Only then you are ready to further customize and run the offer.
If the warm-up was done at the shady website, or the ad text and the keys on your page were white and were not related to the offer, then proceed as follows:
- Add a new ad group to the current ad campaign relevant to the website you need and work with it.
- You might not want to run off a white ad, but you need to minimize its impression.
If your ad gets rejected “for malware”, it is most likely there is some code/script on the page that Google doesn’t like or there is a problem with the domain/hosting.
If the account was submitted for verification in the process of an ad impression, there is almost a 100% ban guarantee. Where once you could just switch to white offer until the verification is complete, and the verified accounts had gotten additional trust and could run until the next check, now Google changed its procedures.
What types of bans are there?
Ban for bypassing the system – will not be unbanned, just leave it.
Ban for a suspicious payment – the common reason is a mismatch between payment information and the account’s geo. More often than not, you receive such a ban at the start. It makes sense to appeal to the unban. Some of the accounts might be unbanned.
Ban for unacceptable business activity concerns the very topic of your ad. You can try to create a second ad account and work with it.
Summary
You could and you should be working with Google Ads. But this source is complicated. Many intricacies are beyond manuals or guidelines. Only your experience gives you the desired outcome.
