PIN-UP Partners – affiliate program for the iGaming products Pin-Up Casino and Pin-Up Bet. Operates on CPA, RevShare, and Hybrid models; RevShare is available for Africa.
On the market since 2016. Accepts traffic from 10+ GEOs, including CIS countries, LatAm, South Asia, and Africa, and offers a full infrastructure for launching and scaling campaigns: localized landing pages, ready-made creatives, and local payment solutions for each GEO. PIN-UP Partners can also create unique creatives upon request, customizing them максимально for a specific task.
PIN-UP Partners has received various awards:
Best Brand 2025 at MAC and AWA Bangkok
Affiliate Program of the Year 2025 at AffPapa
Best Brand Of The Year 2025 at Conversion Club
Special Features:
Own product with deep localization and an active Retention department
CPA rate increase of up to 40% due to an extended payback period if tests show positive performance
Strong brand recognition and player trust
Creatives, promo codes, apps, and landing pages for various traffic sources: FB, Google UAC, ASO, SEO, in-app, PWA, push, and popunder
Transparent funnel and clear traffic payback with quality feedback
Personal support during testing, bundle optimization, and promo material improvements
AffShop loyalty program with quests, tournaments, and premium rewards
In-house platform with detailed statistics by players, cohorts, and promos, as well as automatic KPI reconciliation
Access to exclusive events, merch, and custom gifts
PIN-UP Partners affiliate program review
PIN-UP Partners is an affiliate program in the gambling and betting verticals. It is a direct advertiser who works under the same name brand. CPA network was launched in 2016. It cooperates with affiliates who work with CPA, RevShare, RevShare+, and HYBRID models.
The figures show that it is profitable to work with them.
Statistics of one of the partners
They have several advantages that increase the earnings of webmasters. We will talk about it in the review.
Conferences and Merchandise
The PIN-UP Partners affiliate program participates in major conferences and creates exclusive merchandise that is enjoyable to receive as a gift, such as items from the latest collection (“Get Rich or Burn Trying”). Additionally, at events, partners have the opportunity to meet the team in person and discuss partnership terms.
Fill out all the necessary fields. Specify valid contacts. All accounts are manually moderated.
The manager will contact you and confirm the account, it will take about 20-30 minutes. Then you can go to your account and start working with PIN-UP Partners.
PIN-UP Partners private account
On the main page of PIN-UP Partners private account, you can see the statistics for the last day and the income schedule.
On the left, there is the main menu for navigating through the sections, on the right there is a news block:
Offers and promotional materials
Let’s continue the review with the offers and promotional materials. Click on “Promo”, and select “Create new promo” in the drop-down menu.
A page with the first step opens. Let’s choose an offer and payment model.
Offers:
Pin-Up bet (sports betting)
Pin-Up casino (casino).
Payment Model:
Partners receive up to 50% of earnings.
CPA Brand.
Payouts from $20 to $200 per deposit.
RevShare+. Dynamic percentage of earnings. Depends on the number of active players per month.
By default, offers are provided under the RevShare model, but you can discuss switching to another cooperation model with your manager.
You can discuss the following models of cooperation with the manager:
Accept foreign SEO traffic. Partners receive a fixed payment + RevShare percentage.
Important! Pin-up Partners have never revised the RevShare payout percentage. All affiliates receive up to 50% of the income without any changes.
RevShare
RevShare earnings can be easily calculated using the following formula:
Pin-up Partners earnings using RevShare = (SUMbet-SUMwin)×Y-(SUMdep×K))×RSRate
SUMbet = sum of bets
SUMwin = win amount
SUMdep = amount of deposits
Y – commission to the game provider (10%)
K – commission to payment provider: (15% for UA, 10% for other countries)
RSRate = 40%
CPA
The CPA model in Pin-up Partners remains one of the most popular options among webmasters. The payout amount depends on GEO and the traffic source. Key KPIs:
RD ≥ FD — the number of repeat deposits (RD) must be greater than or equal to the number of first deposits (FD).
SumBets ≥ 3 × SumDep — the total bets must be at least three times the total deposits.
Hybrid
The Hybrid model combines the best features of CPA and RevShare, offering flexible payments discussed with your personal manager.
Choose an offer and click “Next”.
Select promo.
Types of promo materials:
Direct Link. Send users to the main page with a registration form.
Warm up interest using nice bonuses before signing up.
Thematic landings.
Ready-made advertising materials.
Frame slots for casinos. Install free versions of slot machines on your sites and attract traffic from search engines.
Click “Next” and go to the last step. Choose a promo, and specify the source.
Promo materials are translated into 11 languages: Azerbaijani, English, Bengali, Spanish, Kazakh, Portuguese (Brazil), Russian, Turkish and Uzbek.
All pre-landings, promos, and creatives were checked by native speakers and made according to local specifics.
Click “Get Link”. The Promo editing opens. Here we can change the title and UTM tags for tracking traffic.
Save. The promo appears on the “My Promos” page.
Here we can see the basic information about the promo, copy the link, change promo settings, and visit the promo statistics page.
We can also order personalized promo materials in the affiliate network. To do this, open the “Personalized Promo” page.
Specify the type, language, and currency of the promo and write a description. Attach an example. Send.
App advertising
Apps are another tool for working with mobile traffic. According to global statistics, phone users spend about 90% of their time on apps, and about 10% on browsing the web.
When dealing with Facebook, Google UAC, TikTok, and IN-APP traffic, apps help you convert traffic better and earn more.
To get access to apps, you need to contact the PIN-UP Partners manager. Each request is reviewed individually.
After connection, open the page with apps. It shows all the apps we can use to attract users.
Statistics
The affiliate program has detailed statistics on traffic.
Statistics pages:
General.
Promo.
Referrals.
Players.
MS+ Minuses.
Cohort analysis.
Statistics by day.
Let’s see what information is displayed on the “General” page. In the drop-down menu select the appropriate item.
The basic report displays all the usual traffic info: date, visits, unique visitors, amount of bets, amount of winnings, payment model data, etc.
We can use filters to display statistics: offers, GEO, stream, and subaccount.
On the “Players” page we can see the basic information about each attracted player.
Displayed player’s information:
Player ID.
GEO.
Stream.
Subaccount.
Date of signing up.
Last login.
Balance.
Currency.
Number of deposits.
Amount of deposits.
Date of last bet.
Bets.
Winnings.
Withdrawal amount.
Status.
Income.
The affiliate program unloads any information on each player on request. The main condition – the transfer of statistics should not contradict the legislation, contain logins and passwords of players, and other confidential data.
Payouts and technical support
Earnings in PIN-UP Partners are accrued in dollars and converted to any other currency at the official exchange rate. Popular methods are used for payments.
Minimum amount: $50 or equivalent in another currency.
Payment systems:
Bank cards (Visa/MasterCard)
Skrill.
Neteller.
BTC.
USDT.
ZaleyCash.
UPI.
Paypal.
Wire.
The frequency of payments depends on the model of cooperation:
Minimum amount: $50.
CPA payments are made 2 times a month. Money is transferred within 3 business days after the close of the reporting period. Reporting periods: 1st-15th and 16th-30th (31st) of the month.
RevShare payments are made upon request within 3 days.
RS+ payments – once a month.
Proven partners can get early payments.
For any questions, you can contact the support team.