Automobile lending is one of the top product lines of the leadgen vertical. The Converting Team will hereby share the latest case of profitable auto loans. Let’s take a closer look at the leadgen scheme in Facebook*, tips from pros, some rookie mistakes, and how to select and make the best creatives. It bears reminding that the European Converting Team Affiliate Network has unique in-house offers in the leadgen, gambling, and crypto verticals, and for eight years now has been successfully cooperating with affiliates globally.
Basics of White Leadgen & Auto Loans
White leadgen is the prime and fundamental advantage of working with car loans. By choosing this type of income, you bear fewer risks of being banned and have bigger chances of long-term income. Within the framework of this leadgen subvertical, you bet on after-tax earnings and possibilities that many publishers are striving for.
To create an efficient auto-loan ad campaign on Facebook*, you must ensure the following:
- Verified ACs;
- Confirmed domains;
- No redirects;
- Unique creatives.
Let’s go over each clause individually. Ad cabinets in a business manager must be verified — this is a self-explanatory requirement. All domains you use in ads must also be verified and obtain a “confirmed” status. There’s an individual blog post about domain confirmation.
You must also give up on any redirects to avoid bans with a focus on an available and unused creative, preferably uniquely designed. Do not take screenshots of photos in other people’s creatives from spy services and do not copy their apps as this is a hotline to being banned. Instead, draw inspiration from others’ pre-landing and landing pages, and get advice from professional affiliate managers to create your unique advertising materials. These recommendations will allow your ad cabinets to last longer.
Special Ads Category
To create and customize an auto-loan ad campaign on Facebook* you must activate a special ads category. As a rule, there is no such category in your account by default. For it to appear, you must take the following steps:
- Select a downright credit-linked ad creative.
- Create a campaign and then create an ad.
- Wait until the ad is rejected upon moderation.
When your ad is rejected, you will receive a warning that it must be placed in a special category. Then, a special category of ads will be activated in your business manager with an option to select the “Loans” subcategory.
Ad Campaign Customization Tips
When setting up an audience for a specific GEO, you must check the resident’s outreach. If you specify the region, it will allow you to save a few clicks and money, of course.
In the audience targeting settings, you can “Add Locations in Bulk”. After you specify all the required regions, be sure to save the list for the future.
To make the best use of it, you must run through it and filter it. You can do it by clicking “Match Locations”.
When viewing the selected regions, make sure that you didn’t check locations with similar names not related to your targeting. Save the list after you check it.
You can view the list of GEOs you saved in the “Browse” section.
Ad Creatives
We’ve already mentioned the importance of custom creatives in the auto loans promotion. The rule of thumb: do not use other people’s photos with cars from social media. First of all, pictures with people on them are inefficient when it comes to car loan promotion. Secondly, there is a chance that the user discovers his/her copyright photos were used without permission and files a complaint against the ad campaign, which may result in losses.
Another rule: real-life photos work better than stock images with fancy designs. People tend to like real-life pictures taken with smartphones by their friends and acquaintances on social media. Such pictures inspire their confidence.
Before you use any creative in your ad, do not forget to approve it with the advertiser. For many advertisers, reputation is crucial. When you undertake their offer, you must adhere to the advertising policy. You might want to discuss the policy with the manager of the affiliate program in advance.
Here’re a couple of extra tips:
- Try using captions in pictures and videos;
- Always customize creatives to different content formats (posts, stories);
- Test videos, animation, and other dynamic creatives along with static ones.
Remember this: to discover the best and most profitable scheme, you must conduct many tests. Here’s our case for you: we tested 70 different creatives for a week to pick the five best-performing options. They all contained images of pickup trucks.
Now, let’s consider ad texts. When promoting auto loans, you must be candid and sincere because any attempt to disguise and conceal information will be deemed to be a fraud.
When making creatives, keep in mind that your target audience is represented by people who are desperate for wheels today. Most likely, they may need it for work or to travel but they don’t possess the sum to buy a car. So, you offer them an ultimate solution: relevant and quick, with no fuss. You just have to intelligibly present all the advantages of the offer. Here’s a case study.
By the way, emojis always work. Important: in the text, do not replace letters and numbers with emojis.
To improve your creatives, you can experiment with the description in an additional clause where you can briefly inform customers about the benefits of the offer.
Finally, always check the wording grammar and relevance according to the advertiser’s and traffic source’s policy.
Outcome & Optimization
Arm yourself with patience. It takes time for an ad campaign to provide results and profit.
After selecting the best creatives you have tested, you’ll see a brighter picture.
So, when the best possible numbers are reached, it’s time to scale the campaign to receive tangible profit.
But it’s still important to keep on experimenting with the best creatives: swap them within the scheme, post videos instead of photos, and continue monitoring statistics. Meanwhile, the Pixel will learn to select the required audience, and you will see the figures in the tables are improving.
So, it came to desired profit, what now? It’s time to enable other targeting parameters in optimization. Start testing impressions by the time of day and add new audience interests. This way, we managed to collect decent cash with auto loans.
Summary
White auto-loans leadgen is a vertical of great relevance for beginners and top publishers. We offer unique in-house offers and provide our partners with high-quality support service to help you select the best ad creatives.
Contact Converting Team manager now and access actual earnings with auto loans!
*By Meta (declared extremist organization and banned in Russia).
