Affiliate marketing, like all online entertainment, remains relevant during any kind of crisis. The pandemic provided a powerful boost to casinos’ development globally. The gambling adoption rate is not decreasing, on the contrary, the players’ count is growing. It is expected that by 2023 the turnover in the gambling vertical will grow to 92.9 billion US dollars. More and more companies with entertainment content are entering the market.
The European Converting Team Affiliate Network rages on and cooperates with partners around the world. It bears reminding that we recently released a capable Telegram bot for our partners to quickly and efficiently monetize traffic and get even more bonuses. Upon registration, all partners are welcome to work with unique profitable offers and powerful traffic arbitrage tools.
Today, we’ll take a closer look at the TOP online gambling trends in 2022. We’ve also prepared bonus content for the personal development of webmasters since now it is highly relevant to step up the pace and improve your skills. Dive into affiliate marketing and cash in with the Converting Team!
Building User Trust
The key affiliates’ marketing trend developed over the past few years, is working with offers focused on openness, accountability, and user convenience. The better terms a casino provides for its players, the easier it is to promote the offer and receive the desired profit.
When selecting offers, you might want to pay attention to these three key aspects:
- Advanced payment options;
- Customer security;
- Games selection and rewards.
Forward-thinking online casino operators provide their players with extensive payment opportunities, including cryptocurrency transactions. If a player is sure that his personality identifiable information is secure and he/she has an option to make anonymous payments, this significantly increases the credibility of the casino offer. A wide selection of games, constant promotions, and various bonuses also contribute to his/her dedication and therefore increase the sum of his/her deposits.
Current Casino Bonuses
Bonuses are a big thing in any creative for online gambling. We have already mentioned the fundamental importance of reward programs in casino apps for publishers and players. Let’s take a closer look at relevant bonuses for users:
- Refund on demand;
- Registration without a deposit;
- Low bid requirements;
- Option to recoup with no additional terms and conditions;
- Cryptocurrency rewards.
Opt for casinos that substantively work on their content and have a competitive marketing strategy. We all know that it is important to demonstrate strong name recognition today and appeal to regular and prospective players. Casinos that offer their players fresh bonuses at least once every 2-3 weeks, remain in high demand and are more popular.
Cryptocurrency Payments
The option to use Bitcoin, Ethereum, and other cryptocurrencies as means of payment significantly increase the demand for gambling offers. Anonymity is the key benefit of cryptocurrency. Users have a good chance of going unnoticed when they use cryptocurrency to conduct transactions.
Although this is a huge step towards data protection, there’s a downside. According to the KYC (Know Your Clients) approach, online casinos are obliged to collect data about their customers for their safety and to prevent fraudulent schemes. However, many operators have developed a viable solution to this problem to put customer privacy upfront.
Focus on VR/AR Technology
Since Meta announced the Metaverse, VR/AR (virtual and augmented reality) became mainstream. Modern casinos apply VR technologies in full blast.
Many operators provide their customers the opportunity to play in virtual rooms with a dealer and other players online. PokerStars Sport is one of them. Some VR features like 3D avatars or gestures simulation prove that the virtual poker experience is very similar to real life. The full-presence effect is in great demand, therefore, casinos focused on VR/AR technologies smoke the competition today.
TOP Trends in Affiliate’s Skills Development
We have already investigated the best online gambling offers in 2022. Now, let’s talk about personal and professional affiliates’ development. As you know, the greater your skills, the more opportunities there are to make money. As bonus content, we hereby suggest the TOP 5 trends in the affiliate marketing industry:
- Online training;
- Time management;
- VPN application;
- Payment services testing;
- New traffic sources.
In 2022, online training courses allow studying the most innovative occupations and skills, especially in marketing and IT that develop at the speed of light. Training is commonly conducted by professionals who are occupied in the niche. One cannot obtain such knowledge in traditional educational institutions, so we strongly recommend that you constantly invest in self-education, studying the best practices of leading players in the industry.
One of the dominating factors is time-saving due to today’s pace of living when people strive for top performance. Additional programs and time management courses will help you build the optimal routine of work so that you can do less and earn more.
And of course, there’s no need to explain the importance of various VPN services in the current situation. Remaining in the ranks is just as important in terms of payments and ad launching. Therefore, now it’s time to extend your reach and test new payment methods that enable you to replenish your account from anywhere globally, effectively invest in traffic arbitrage, and earn the desired money.
In case you have worked with one traffic source only, it’s time to enhance your opportunities in this sector. Try launching mobile apps, master push ads, and learn to bypass social media blockages. Remember that every challenge you face simplifies your life tomorrow. Don’t hesitate to learn something new to ensure your financial security through a time of trouble.
Summary
When selecting a casino offer to work with, make sure it complies with the following factors:
- The casino provides easy and quick means of depositing and withdrawing funds;
- The operator ensures absolute data confidentiality;
- A player is offered a wide selection of popular games and rewards.
The casino’s credibility must be ensured among both webmasters and players. To work with the best gambling offers, you might want to cooperate with proven affiliate networks and direct advertisers. With the Converting Team, you will discover exclusive offers with high payouts and get full support from account managers in terms of creative-making and traffic source selection.
Improve your skills, constantly enhance your knowledge and opportunities by testing new services to help you bypass restraints and payment limitations on the Internet.
Do you want to make money on unique gambling, crypto, and lead gen offers? Apply for a Converting Team partnership to reach a well-deserved level of income!
