At the campaign level, a new “Optimize budget” button has appeared, at the ad set level – “Analyze audience engagement”, and at the ad level – “Analyze creative engagement”.

Judging by the names, “Optimize budget” will help optimize the campaign budget or suggest recommendations for changing it. “Analyze audience engagement” may be used to analyze engagement and select audiences, while “Analyze creative engagement” is for evaluating and identifying ad creatives that perform better with the chosen audience.

The exact capabilities of these tools are not yet known. In some accounts the buttons are already showing up, but clicking them may not open anything.

The update is not available to everyone. Meta has not yet officially announced the launch of the new AI tools.

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Partner programs

Affiliate - Our assessment

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Min. sum

Site

VavadaPart review

It’s an affiliate program of the eponymous online casino. A direct advertiser as of 2017. They work by RevShare (up to 50%) partnership strategy.

1,000 rubles/$20/€20 pay

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NOVA PARTNERS review

Affiliate program in the gambling vertical, a direct advertiser. It accepts traffic from CIS. It cooperates on the CPA, RevShare, Hybrid, Fix, and Flat models.

€100 pay

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SpinBetter Partners review

SpinBetter Partners is an affiliate program in the Gambling and Betting verticals and a direct advertiser of the SpinBetter project. The company has been operating since 2019. It co-operates on CPA, Hybrid, RevShare, Fix, and Fix + RevShare models. SpinBet accepts SEO, ASO, PPC, UAC, Facebook, social, stream, email, messaging apps, and other types of traffic, except motive, schemes, and fraud.

50 pay

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Royal Partners review

Direct advertiser

Brands: FLAGMAN, IRWIN, GIZBO, LEX, MONRO, 1GO, STARDA, IZZI, DRIP, LEGZO, VOLNA, JET, FRESH, SOL, ROX, FUGU, IRIS

$20 pay

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Traffic Cake

Traffic Cake is a direct advertiser offering iGaming vertical offers. Exclusive offers include VOX and Winnita. GEOs: Tier-1 and Tier-2. An authorized partner of well-known brands such as Vulkan Vegas, IceCasino, and Verde Casino. Works on CPA (up to €600), RevShare, and Hybrid models. Affiliates can earn up to 60% RevShare. Payments are made weekly with no delays. All major traffic sources are accepted.

€100 pay

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Partners.CPA.RIP

It’s our affiliate program with gambling and betting offers. We are currently in beta but we accept traffic.

$20 pay

860

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V.Partners review

Direct advertiser of popular European casino and sportsbook brands V.Vegas, ICE Casino, VERDE Casino, FS Casino, Fiery Play, Slotoro and Hit’N’Spin. Founded in 2016, they operate on CPA, RevShare, and Hybrid models, accepting traffic from over 35 countries. They provide all the necessary tools for success.

€100 pay

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