With about 3 billion monthly active users, Facebook is the most popular social platform among both younger and older audiences. Let’s take a look at the key audience metrics by country, age, and gender, as well as their characteristics.

Average projected Facebook audience size in thousands

Interactive map of Facebook’s average projected audience size in thousands from Ads Manager (location: Facebook Feed).

The following are the key metrics for Facebook audience in 2024 based on statistics from DataReportal and Statista.

Regional reach

The largest number of users are concentrated in Asia, reflecting Facebook's high popularity in developing countries.

• Asia and Oceania: The largest audience, with 1.6 billion users. Users from this region mainly view entertainment content, family news, and small business pages.
• Europe: 420 million users. European audiences often use Facebook for news, events, and community conversations.
• North America: 430 million users who browse local news, and community events and engage in e-commerce.
• Latin America: 470 million users, where community groups and lifestyle pages are particularly popular.
• Africa: A growing region for Facebook, with 324 million people using the platform for family updates, regional news, and business connections.

Age distribution of Facebook users

Users aged 25-34 make up the largest share, indicating Facebook's popularity among the adult audience.

• Age 18-24: 23% of Facebook users. Facebook remains popular for keeping in touch with friends, family, and local communities.
• Age 25-34:1% of Facebook users. The group actively uses content connected with lifestyle, career, and social commerce.
• Age 35-44:2% of Facebook users. Interests include family news, local news, and group activities.
• Age 45-54: 12% of Facebook users. This group is more likely to engage with community groups, events, and educational content.
• Age 55+: 7% Facebook users. They are most interested in news, and interest groups and often spend more time on Facebook than any other age group.

Gender distribution

• Men: make up 56.8% of Facebook's audience.
• Women: make up 43.2%. Women on Facebook are often more active in groups, events, and content sharing.