A set of basic tips on working with visuals when making effective creatives for the Nutra vertical, which will help overcome banner blindness and attract the target audience. We’ll also consider approaches to using text, where to get ideas, and find sources for creatives.
Colors
Colors evoke associations and therefore emotions. Do a little GEO research before choosing a color palette for your creatives to avoid questionable and negative user reactions. For example, in India, white is associated with mourning.
The most used primary colors for advertising are red, green, and blue.
Red
Red can express danger or urgency. It should be used in moderation, such as making accents with this color. For example, to highlight joint pain.
Green
It is associated with naturalness, nature, and health. Green is the color for the call to action, so it is the most common color for design and buttons. It is suitable for weight loss creatives.
Blue
It represents calmness and stability. Blue evokes trust in users. It is the most preferable for both men and women. It helps to concentrate attention, and not to be distracted by unnecessary information. Blue is used for background, text, and highlighting some elements of the creative.
Additional colors
White
White color symbolizes openness and neutrality, not causing negative emotions. It contributes to the feeling of lightness and calmness.
Black
Black is associated with authority, power, and premiumity. It is often used in advertising campaigns aimed at a male audience.
Yellow
Yellow sets the mood for positivity and promotes sociability. It can make subjects look intelligent and also evoke a sense of peace and tranquility.
Orange
Orange adds optimism and vitality, creating a sense of harmony and inner balance.
Eye-catching elements
When you add a contrasting element to an image that is as relevant and vibrant as possible, it automatically engages users.
Arrow or pointer
By adding the simplest arrow that indicates “before/after”, we make our creative more clickable. When a user scrolls down the page, he is more likely to notice the pointer image because he’s curious about what exactly you’re trying to show.
Highlighting elements with a frame
Attention can also be attracted by using frames. Highlight the element you want to emphasize.
Play icon
The Play icon on the creative increases clickability.
Button
Using a button on the creative calls for action.
Text
Facebook’s help center has information on what is/isn’t allowed for advertising. From these materials, you can gain knowledge that will help you create texts that won’t trigger. For example: https://transparency.meta.com/ru-ru/policies/ad-standards/restricted-goods-services/health-wellness/.
Facebook recognizes texts written on creatives (on the images), so you have to experiment with them. Let’s consider three approaches:
- If in a given period Facebook allows you to drive traffic without rejection and policy, then you can try to directly use word triggers referring to the problem. For example, such words as “weight loss”, “wrinkles”, “penis”, and disease names such as “hypertension”, “eyesight”, etc.
- If ads are disabled (rejected) or banned (policy), then you need to veil the text by replacing it with similar phrases. For example, the word “valgus” can be replaced with “bump”, and “weight loss” with “reducing excess weight”, etc.
- You can use fonts that are unrecognizable to Facebook – you just need to find fonts that Facebook doesn’t recognize, but users can read. This will also help protect your creatives from Spy-services, which also search by text from images.
Neural networks can be used to translate texts, find quality replacements for trigger words, paraphrase or update already prepared texts.
Idea
To find ideas, use the following methods:
- SPY services. We recommend Adwall.io.
- Search for creatives in Facebook’s ad library: https://cpa.rip/en/facebook/facebook-ads-library/.
- Telegram chats with creatives, such as Aff_Lab.
- Analyze geo.
- Build off the content and design of the Landing Page.
- Adapt an approach from another vertical.
- Generate approaches via neural network.
It is not recommended to take a ready-made creative, as it may already be “squeezed” or have problems with Facebook moderation. Also, the use of a neural network allows you to change an already ready-made creo or make a blank according to the sample.
Sources
To find blanks for your creatives, you can use the following resources:
Stock photos and videos
- Shutterstock: a huge collection of photos, illustrations, and videos.
- Adobe Stock: a wide range of high-quality images and videos.
- Getty Images: пprofessional photos and videos.
- Pexels: free high-quality photos and videos.
- Unsplash: free high-resolution photos.
Banks and libraries of icons and illustrations
- Flaticon: a huge collection of free icons.
- Freepik: lots of free and paid icons, illustrations, and vectors.
- Noun Project: a library of icons created by various designers.
Free photo stocks with photos, videos, icons, and vector graphics: https://cpa.rip/en/services/free-content-stocks/
Social networks and search engines
- Search engine listings.
- Facebook groups: communities of affiliates where you can exchange blanks and ideas.
- VKontakte: groups and communities dedicated to traffic arbitrage and creatives.
- Telegram channels and chats.
- Instagram.
- Pinterest.
Neural networks
Neural networks are best used for developing static source code, as video is not well enough generated by neural networks today.
Ordering creatives
If there are difficulties with the independent production of creatives, you can order them from professionals. For this purpose, you can use basic principles of ordering creatives and a checklist for creating the specification: https://cpa.rip/en/stati/where-to-order-creatives/
