Periodically Facebook Ads tightens the screws and makes it harder for media buyers to work – this period is commonly called a “storm”. Some people suffer during these periods, while others continue to launch without much trouble. This happens because of different variables and you have to try different options to beat the storm. Let’s look at solutions that can reduce the probability of rejections, risk payment, policy and help to successfully launch Facebook Ads.
Risk payment
If you add a card to a Facebook Ads account, the account will get a Risk payment ban.
How to fight it:
- Change the Bin used.
- Choose a different card seller (card payments for Facebook Ads).
- Use different ways of binding (11 ways how to bind a payment card to Facebook Ads).
- Use agent accounts with a line of credit (agent accounts for Facebook Ads).
The fourth option is the most workable, no card – no problem.
Rejected / Policy / Restricted ad access
Let’s look at universal actions that can help solve problems such as Rejected, Policy, Restricted ad access.
Duplicate Ad Set or Ad
This method may work for Rejected accounts. If you have a strong account, make 5-6 copies of the ad, some will pass moderation and start launching, then you’ll delete the rest.
Appealing Rejected Ad
It may sound simple but most ads get active status after filing for an appeal and allow you to drive traffic further. Mechanics of filing an appeal for rejected ads on Facebook Ads: https://cpa.rip/en/facebook/reviewing-rejected-ad/
Antidetect Browser Replacement
Antidetect browser is a program that allows you to work with a large number of accounts conveniently. It is one of the important tools of work, and switching to another is inconvenient and time wasted.
But we’ve faced a situation when the changing of the browser helped media buyers restore traffic after two weeks of storms. Read more about antidetect browsers: https://cpa.rip/en/services/antidetect-browser/.
Using other advertising accounts
Each seller has its unique system of registering and pre-farming Facebook advertising accounts, which is why they differ in quality and price. If you can’t get started with autoregs, try using more expensive farms or get accounts from other vendors.
Changing your launch schema
Currently, there are 5 common schemes for running ads, which can be found via the link: https://cpa.rip/en/facebook/facebook-ads-methods/. It is not uncommon when one schema is more stable than all the others. By searching, find the schema that works for you at the moment.
Replacing the page seen by bots and Facebook moderation
There are different options for what to show bots and moderators during cloaking. For example, in the Keitaro tracker, there are three schemes: Landings and Offers (White page), Direct URL (redirect), and Action. At different times and under different conditions, each schema may show different results – try to find one that works.
Local White page
Bots are shown a local white page – most often a one-page site added to the tracker as an offer or a landing page, which complies with all Facebook rules. Learn more about setting up a local White page: https://cpa.rip/en/services/keitaro-tracker/#Lokalnyj_lending.
It also makes sense to try changing the White Page you are using. A selection of generators: https://cpa.rip/en/services/white-page-generators/.
Redirect
In this schema, Facebook moderation is directed to a working high-traffic site. For example: https://www.booking.com. There are different types of redirects in the tracker, we recommend starting the test with CURL.
Action
In the third schema, several actions can be used. We recommend choosing “Do nothing”. This action shows a white blank page. And if there is no data, Facebook has nothing to complain about.
You can also use the Action schema to show a white page (action -> Show as HTML). Read more: https://cpa.rip/en/services/keitaro-landing-without-base-tag/
Working with creative
Interacting with creative is one of the most difficult things that requires creativity and fresh ideas. If you take the technical part of the creative, the following actions can help:
- Change the resolution.
- Change the color schema.
- Choose a different format. For example: if you run a video, take a static creative.
As for the artistic component and content of the creative, the Spy service Adwall.io will help with ideas. We also recommend subscribing to our channel Aff_Lab, where interesting creatives are regularly published.
Conclusion
To summarize, all variables make Facebook unique for everyone. What works for one will not work for another. When difficulties arise, you need to approach them in a calm and structured manner. Any storm passes after a while. But even in those moments, you need to look for a set of elements that will work here and now.
