According to Google, over the last 12 months, there has been an increase in the number of “activities near me” search requests. With the increasing demand in the background, Google introduced new keyword ads called Things to do to support the travel industry.

New ads format in Google Ads

Things to do Ads will appear in SERP for travel and tourism-related queries. For example, if you type: “Things to do in New York”, the search engine will display local attractions. New ads are displayed above the search results in a separate Tickets & Tours Block and are perfect for advertising various events, tours and attractions.

Things to doAds include a large image, title, price, rating, and a link to the advertiser’s website. Thereby advertisers will be notable in the SERP, will be given more visibility and an opportunity to increase the number of bookings, and their income accordingly.

These ads are auto-generated based on the submitted data feed. Advertisers can set up the desired budget and reach users based on their residence GEO and device. All strategies are available for bidding except the target impression percentage strategy.

To start working with the Things to doAds, you need to applyvia a Partner Intake Form.