Using Dynamic Creatives and Flexible on Facebook Ads

Let’s take a look at how and for what purposes you can use Dynamic Creatives and Flexible on Facebook Ads.

Dynamic Creative

Dynamic creatives on Facebook Ads are available for campaign objectives: awareness, traffic and leads.

• To use dynamic creative, in the campaign group (Ad Set) enable the “Dynamic creative” function
  

• Click “Continue”.
• The function is activated.

• Next, choose “Select Image” or “Select Videos” in the ad.

• Select creatives. You can upload up to 10 creatives in one ad.
• And click “Continue”.

• Next, add the main text, title, and description. In one ad you can add 5 variants of each one.

• And publish the ad campaign.

Flexible

The analog of dynamic creative for Sales and App promotion campaign purposes is Flexible function:

It has the same functionality and you can choose it in the format of the ad:

Analyze results

Dynamic creatives allow you to test different combinations of creatives, text, and headlines, since the same audience is directed to all variants.

To analyze the collected data do a breakdown:

• Click “Breakdown”
• Next “Dynamic creative element”
• Choose a creative, text or headline

And based on this breakdown analyze the creatives, text, headline, and description.

Optimize and scale

Once successful variations have been identified, move them into new campaigns to scale.

Example: Launch these two creatives in separate campaigns for scaling.

Passing Facebook Ads moderation

With dynamic creatives, a single target creative can be added to several neutral creatives. It will increase its chances of successful moderation.

Upload 4-6 neutral images and a target one. After launching, the system will determine the most effective option among them – the target creative, which will be prioritized.

The method works the same way as when passing moderation via placements.

• Passing Facebook Ads moderation with Placements – – https://cpa.rip/en/facebook/moderation-using-placements/