Meta reports revenue growth and profit decline for Q2 2026

According to a financial report published by Meta Platforms, Inc. on July 29, 2026, the company’s revenue reached $60.8 billion in the second quarter. Advertising revenue grew 27% year over year to $59.36 billion. The number of ad impressions increased by 14%, while the average price per ad rose by 12%. At the same time, Meta’s net income fell 14% year over year to $15.85 billion. The financial results were affected by major one-time legal expenses and increased investment in AI infrastructure.

Key metrics for Q2 2026

Daily active people (DAP). In June 2026, the average was 3.60 billion people (+3% year over year).
Ad impressions. Up 14% compared to the same period last year.
Average price per ad. Increased by 12% year over year.
Revenue. Reached $60.80 billion (+28% year over year).
Advertising revenue. Reached $59.36 billion, or 97.6% of total revenue (+27% year over year).
Net income. Reached $15.85 billion (-14% year over year).
Expenses. Total expenses grew by 55% to $42.03 billion, including:
- $2.40 billion in legal proceedings expenses;
- $1.18 billion in severance payments related to the May 2026 workforce reduction.
Free cash flow (FCF). Fell to $784 million from $8.55 billion in Q2 2025, primarily due to increased capital expenditures on equipment and data center construction.
Headcount. As of June 30, 2026, the company’s headcount stood at 75,472 employees (-1% year over year), including about 8,000 employees laid off in May who are set to leave the company by the end of Q3.

Comparison of Q1 and Q2 2026 metrics

Metric	Q1 2026	Q2 2026	Change (vs. Q1 2026)
Revenue	$56.31 billion	$60.80 billion	+8.0% (+$4.49 billion)
Advertising revenue	$55.02 billion	$59.36 billion	+7.9% (+$4.34 billion)
Net income	$26.77 billion*	$15.85 billion	-40.8% (-$10.92 billion)
Total expenses	$33.44 billion	$42.03 billion	+25.7% (+$8.59 billion)
Capital expenditures (CapEx)	~$19.00 billion	$31.08 billion	+63.6% (+$12.08 billion)
Free cash flow (FCF)	$12.39 billion	$0.78 billion	-93.7% (-$11.61 billion)
Active audience (DAP)	3.56 billion	3.60 billion	+1.1% (+40 million)
Headcount	77,986	75,472	-3.2% (-2,514)