1win Partners Case Study: $1,2 Million on CPA in Brazil

51 033 FTDs and nearly 52% Reg2Dep in one month: 1win Partners and F/ACT shared a case study on driving traffic in Brazil. The team reached profitable economics in the first few days and quickly began scaling volumes.

Brazil became the hottest geo of the past month. 1win Partners raised CPA rates for it and removed limits on traffic volumes. This allowed the team to scale winning funnels and continue testing when media buying became more expensive.

Objective

At the start, F/ACT focused on traffic quality, as it determined whether the team could get more volume and increase caps. At the same time, the funnels were prepared for scaling from the outset: larger budgets had to maintain a profitable acquisition cost.

Strategy

• Launch ad creatives without lengthy refinements. The team did not postpone tests in pursuit of the “perfect” creative. They launched ads, evaluated the results, and made changes during the campaign.
• Shift budget to winning funnels. Weak launches were shut down immediately. Media buying was increased only where funnels maintained volume with profitable economics.
• Negotiate terms as volume grows. F/ACT scaled traffic, while 1win Partners increased the volume it accepted. The higher CPA rate and removal of limits gave partners more opportunities to scale.

What worked best

Two key decisions: getting ad creatives into testing faster and scaling with support.

“The main change was tactical: we did not spend a long time perfecting the ‘ideal’ creative before launch. It also helped that 1win was ready to move with us, both on terms and on the volume it accepted. That is what gave the case study its scale.”

Campaign stages

• First 1-2 days: tests and initial results.
  By the second day, the numbers showed that volumes could be increased. The team reached profitable economics in the first days of the campaign.
• First week: scaling and lower FTD cost.
  The team found funnels that could withstand increased media buying and raised budgets for them. Volume grew while the cost of a first deposit decreased.
• Mid-October: restructuring launches.
  More competitors entered the geo, and traffic became more expensive. Part of the campaigns were promptly reviewed based on the new acquisition costs.
• From around October 20: targeted work on funnels.
  Media buying began to resemble the team’s experience in Argentina and Peru. More attention was now required for setting up individual funnels and testing new approaches. The lack of limits on the volume accepted by 1win Partners made it possible to continue this work.

Results for 31 days

After the first month

The first month required different decisions: first, rapidly increasing media buying on winning funnels, then allocating the budget more precisely and optimizing launches more deeply.

The team links further growth to testing new approaches and refining existing funnels.

Want the same results? Drive traffic with 1win Partners in Brazil: visit the website or message the managers on Telegram.

• CPA: https://bit.ly/4j9DCmC
• RS: https://bit.ly/3WvENnG