This ROI Won’t Fit on Your Monitor, or How I Build Top SEO Sites Using Other People’s Content

SEO and gambling are confidently gaining hype. What if I jump in right away with a post that also covers gray-hat methods, plus how you can get a huge amount of traffic from the start? Interested?

I’ve been lurking in read-only mode for a long time without creating an account. But as one guy once said, it pays to be a public figure. Then he left the media scene.

And you’ll hear plenty more about f*cking SEO!

You can’t just become a public figure, you need to share something useful, right? I won’t draw up shitty funnels, but I can talk SEO theory. I’m not planning to sell you SEO courses for igambling (yet), so I’ll start with how to turn ~$1000 into tens of thousands of free traffic daily. There will be no screenshots of stats or affiliate networks here (come on, there won’t even be pictures, they won’t add any value). I’m genuinely too lazy to make them, plus this case study will be based on one unnamed site from a huge network. I drive traffic through a single URL (try tracing my network through it?), so I don’t have much in-depth analytics, sorry. I don’t analyze traffic at all, I only count its volume, filter it by GEO, and cut out bots. Shoutout to behavioral-factor manipulators, you ruined everything.

I won’t try to draw any moral here, invent hypotheses for you, or otherwise prove why this method works. Sorry 🙂

I mainly work with Google, but some sites randomly get traffic from Yandex, especially if the site language is Russian. But I don’t target Yandex specifically.

Domain

You’ve probably often read posts saying you must buy expired domains for a good start in gambling, right? That there is no way around it, and freshly registered domains sit beyond the first page for years?

Nonsense. 🙂

No, I’m not denying the potential benefits of an expired domain at the start, especially one with a strong backlink profile. But honestly, you’ll most likely buy some overpriced junk that simply doesn’t rank for unknown reasons. Oh yeah, what a joy it is to stare at Search Console looking for the reason behind an expired domain’s zero indexing.

Go to Namecheap, Reg.ru, or somewhere else, register a domain containing the main keyword, connect Cloudflare, and that’s it.

The most important thing in my case is that the domain must include one of the niche’s main keywords. You can add extra words or numbers, but including the keyword is mandatory.

You’re lying, expired domains rule!

In my experience, this rule almost always applies to domains worth several thousand dollars or more. Not everyone has that kind of money, especially for fairly high-volume and risky sites.

But if you do, take the course and look for expired domains yourself. Every service or agency, every expired-domain PBN service, and every similar service exists to squeeze money out of juniors. Only your own expired domains work at full capacity and will never “lose” your link.

Donor

Take your niche (for example, a slot name) and recall the top keywords. Google each one and look at the top 10. Your target is large sites, preferably with lots of UGC, but most importantly, slow ones. Every GEO and tier has old sites that don’t think about improving themselves. They only publish new content, with no optimization. Bitrix and WordPress are the best options.

The second option is new sites that have just appeared in search results. Google’s “past 24 hours” filter will help.

All that’s left is to scrape them. Figure out the rest yourself, there are plenty of parsers, both paid and free. A-Parser is ideal, Content Downloader (or something like that) is also good. Your goal is to scrape everything into txt files. Preserve the hierarchy. Along with the content, scrape titles and meta tags.

For now, keep reading the article. The technical side of putting it all together is a problem for later.

Rebirth

Got the content? Now you need to turn it into a site.

And here’s an important note. It’s up to you how you convert txt into html. There are many methods, and I use different ones from site to site:

• a door generator, for example Pandora (disable text shuffling and generation)
• a custom script that inserts content from txt between two pieces of html code, which I ordered a long time ago
• my programmer, who is ready to write any txt -> html converter in his spare time, with any features I ask for

the most important thing is this: the site must be fast, faster than the donor. use a lighter template, remove unnecessary content inserts, enable lazy loading, come up with something else.

Do you have time for on-page optimization and internal linking? You 100% need to spend it on that. No time? Hire a junior. Old sites almost never create internal links from old pages or optimize them for current realities. By changing and updating the content, you can make it better with almost no effort, while getting a “score” from search engines.

Do you have a programmer, or can you add something interactive yourself? A questionnaire? A quiz? Perfect. You shouldn’t just borrow content from the donor, you should also make it better for the user. Then Google itself won’t mind this kind of theft either.

Launch

• Upload the site to hosting, then check how it works. Run it through your favorite crawler (Netpeak is top-tier), check for errors, fix them, and run it again.
• Once there are no errors left, add it to Search Console and request recrawling for the homepage + all category pages + the sitemap.
• Immediately get ~10 (you can get more, but up to ~100 per month) non-anchor links on sites with traffic, and point the links to the homepage. How do you get them? Think for yourself, I won’t share my sources, I need them myself. A PBN is an excellent solution. Sape is practically useless.
• Next, you need lots of crowd links. Go to Socpublic (or your favorite exchange, it doesn’t matter) and order forum/comment links both to your site and to sites with a purchased link. Leave the task running for months, because you need crowd links constantly. The more, the better. Seriously, I’m willing to bet you won’t be able to generate enough high-quality crowd links to cause harm through volume.

Now you have a backlink set consisting of:

1. the site’s homepage, its categories, and key pages
2. sites with a purchased link to your site
3. lots of crowd links to your site + to the site with the purchased link

You need to force Googlebot to crawl all of this regularly. I use indexing services for that (I mourn the Telegram bot, and have now started using indexer.cc/ very successfully, but I welcome additional recommendations in the comments) + extra tasks to publish all these links on social media through Socpublic. When I was actively working with Yandex, the best method was to run all these links through Yandex Browser dozens of times in a loop via a plugin, but I couldn’t find it in the store even though it remains in the browser.

I also regularly order lots of runs from Kwork for sites with purchased links and for crowd links.

Yes, you need to do all of this within the first ~hour after launching the site. And it is highly advisable to repeat it and monitor it every day. The point is: as soon as the domain is registered -> the site immediately goes live on it -> the site immediately receives external signals.

No goal, only the path

Yeah, I’m a philosopher with headings like these.

Your task is to FAR outperform the slow donor in external signals. You should already be much better than the donor in terms of on-page factors, and now you have about three weeks to outperform it (or get close to it) in off-page factors.

But don’t even think about buying lots of links! High-quality crowd links and social media posts in large volumes are almost always harmless for a site, while buying links, even non-anchor ones, almost always hurts.

I’m no philosopher, but this is the right place to talk about determination. Until you’ve figured out how to do it properly, keep pumping out sites in batches and changing them slightly. Come up with and test small ideas that add to the content and change the donor site’s architecture.

The very first successful site will pay back all your previous failed attempts.

For those who believed in themselves and started following the guide

I’ll update the article soon and add my USDT. Don’t be lazy, come back in a couple of months when you’re a millionaire and donate a few dollars for coffee. Thanks!