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Google Ads documentation has expanded the list of regions where AI creative labels can appear directly in ads. California, South Korea, and Vietnam have been added.
Previously, the list included only the European Union, India, and New York State.
This applies to images and videos created or modified using AI. If you mark such a creative in Google Ads, an AI-use label may appear directly on ads in campaigns targeting these GEOs.
At the same time, you can view information about AI use in other regions through the How this ad was made section in My Ad Center. You can open it through the three-dot menu next to an ad in Google Search, YouTube, and Discover.
Google can also label creatives itself, for example, those created using its AI tools. These labels cannot be changed or removed.
You can check the labels on your creatives in the Google Ads asset library through the AI label column.
Google does not specify exactly when the changes took effect in the new GEOs. The company has also not reported on the impact of these labels on CTR or CPA.
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