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On November 6, a new Asset Activity section was spotted in Google Ads. It is currently in beta. You can find it under Assets > Asset activity. Here, you can view ad creative statistics and insights from Google AI.
The section shows which headlines perform better, where your ad creatives lack variety, and how demand for search queries is changing.
There are five categories in total: Featured, Asset performance, Asset diversity, Competitor performance and Industry trends.
For example, in the published screenshots, Google shows that competitors’ repair-related headlines generate a 12% higher CTR, while the number of search queries for energy-efficient heating has increased by 89,3%.
There is also a history of changes over the past 90 days. You can see which ad assets were added or removed and which campaigns use them. Insights are updated once a week.
Some insights are generated using AI, which Google states directly in the interface.
It is still unknown which campaign types support Asset Activity and when the section will become available to everyone. Google has not made an official announcement yet.
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