From May 24 to 28, Yerevan will become one large venue for the affiliate market. A packed program has been built around MAC Affiliate Conference 2026. The main event will take place on May 26–27 at Meridian Expo, but activity in the city will start earlier and will not end immediately after the final day of the conference. Participants can expect pre-parties, after-parties, networking meetings, private dinners, team parties, sports events, and separate formats for communication outside the exhibition venue.
We have collected all official events around MAC Affiliate Conference in Yerevan, as well as what to see in the city and its surroundings, where to walk, and where to stop by to sit calmly and try local cuisine.
All MAC Affiliate Conference Events
There will be both paid and free events, some of which overlap in time, so you will have to choose, and our guide will help you decide and plan your schedule.
More conferences are available in our calendar at https://cpa.rip/conf. If you are an organizer and want to add information about your event, write to us on Telegram: @io_aff.
May 24
13:30 – Distilled. Through the Years
The first event in the MAC Affiliate Conference program will be Distilled. Through the Years, a private LuckyTeam event at the countryside complex Art Village Armenia, located near Yerevan among gardens, vineyards, and panoramic views of Ararat.
The format is designed for business networking in a narrow circle. Guests can expect tastings of aged drinks at Aharonyan Distillery, horseback riding, communication with representatives of the affiliate industry, and a panel discussion about AI and the affiliate marketing market. Entry is by invitation, start at 13:30. More details in the calendar.
14:00 – Riddick’s Padel Cup
Also on May 24, Riddick’s Padel Cup will take place, an open padel tournament for representatives of the affiliate industry. The start is scheduled for 14:00. The organizers will provide participants with a full set of equipment: rackets, balls, bags, socks, and sports uniforms, with sports jumpsuits prepared for women.
The program includes a tournament with prizes and cups, open courts with professional coaches, a DJ set, snacks, drinks, activities, and a healthy bar. Skill level does not matter, anyone can register and take part. More details in the calendar.
15:00 – partyJAN
Another format on May 24 is partyJAN, a private meeting for owners, C-level executives, and influencers of the affiliate market. The event starts at 15:00 and will last until midnight. The program includes barbecue, an Armenian cuisine master class, a hookah area, karaoke, DJ, and a poker tournament. Participation is possible after preliminary approval, registration via the link https://luma.com/b8r5tquq. More details in the calendar.
May 25
ABC Hotel
From May 25 to 28, two hotel community formats will operate. ABC Hotel will take place at Radisson Blu Hotel, Yerevan, and will bring together more than 250 verified residents without random guests. Inside, there will be networking, meetings by verticals, breakfasts and dinners with industry leaders, a 24/7 coworking space and lounge zone, a podcast studio, a hackathon, an awards ceremony, sports activities, and shuttles to MAC. Access is through manual selection, with registration and accommodation details available on the ABC Hotel Residents website. More details in the calendar.
Fridman Academy Yerevan
In parallel, from May 25 to 28, Fridman Academy Yerevan will take place at THE DVIN, SEVEN VISION and will become a private community hotel for owners and C-level executives: 178 rooms, meeting areas, mini-events inside the hotel, a podcast room, personal concierge, and VIP transfers. The program also includes a pool, tennis, massage, hookah lounge areas, karaoke, and private formats inside the hotel. Entry is private, with applications submitted through a Telegram bot. More details in the calendar.
09:00 – A-TOP Private Event
The morning of May 25 will begin with the A-TOP Private Event by AffiliateTop. The start is at 09:00. This is a private off-site format: participants will go to Vayots Dzor, visit the famous “Birds’ Cave” with the oldest winery, about 6,000 years old, the 13th-century Noravank monastery complex, enjoy an Armenian lunch in a village courtyard, and taste wines, grappa, cognac, and homemade infusions. You can apply for participation through the PR manager. More details in the calendar.
10:00 – Padel by MAC & TrafficStars
At 10:00, two sports and off-site formats will start at once. Padel by MAC & TrafficStars is a padel tournament for MAC guests: the professional tournament will take place at Pame Padel, while the beginner format will be held on the courts in the park on Alek Manukyan Street. Winners are promised 2 Diamond tickets and 4 VIP upgrades, registration via Telegram. More details in the calendar.
10:00 – Jeep Tour by PARI Affiliates
At the same time, Jeep Tour by PARI Affiliates will begin, a private partner trip to the mountainous areas of Armenia. The meeting point is Republic Square at 10:00. The format combines off-road routes, walks with panoramic views, an outdoor lunch with Armenian cuisine, and informal networking before the main conference. Access is by invitation only from PARI Affiliates. You can apply to participate in the bot. More details in the calendar.
12:00 – Football by KMA
The sports part of the day will also include Football by KMA, an informal football event for MAC participants. The game will take place from 12:00 to 14:00 on the roof of Garage Masters Mall at 1 Mazmanyan Street. Participant chat: https://t.me/+pqiaoJtHXb0xYzdi. More details in the calendar.
13:00 – ABC CONNECT MEETUP
During the day, ABC CONNECT MEETUP by Affiliate Business Club will take place. The meeting is scheduled for 13:00–17:00 at Bamboo Restaurant. The format is designed for participants of the affiliate industry: live networking, meetings with market representatives, and communication within the ABC community. Preliminary registration and approval are required, the number of places is limited. More details in the calendar.
14:30 – HARVEST by Galaxsys
From 14:30 to 23:59, HARVEST by Galaxsys will take place, a private side event for representatives of the gambling and affiliate industries. The program includes a tour of an Armenian winery, wine tasting, and speeches by industry experts. The organizers are expected to announce the location on May 23, and the final program will be sent to approved participants before the conference. Registration via the link https://luma.com/ttddrfcp. More details in the calendar.
15:00 – Check & MAC
From 15:00 to 19:00, TrafficStars will hold Check & MAC, a themed Chess Cup for the affiliate community.
The tournament will take place at Fridman Hotel on the territory of Seven Visions Resort & Places, The Dvin. The format is suitable for participants with different skill levels: there will be several rounds, 5-minute blitz, the Swiss system, and play without elimination.
Participants can expect a chess tournament, meetings with industry representatives, and an evening program. Anyone can register and take part. More details in the calendar.
19:00 – MAC Preparty
At 19:00, the official MAC Preparty will take place at Meridian Expo. Tickets can be purchased separately through the personal account on the conference website. More details in the calendar.
20:00 – Colibrix One & Friends
The evening will end with Colibrix One & Friends, a meeting by COLIBRIX ONE for friends, partners, and representatives of the affiliate industry. The event will take place from 20:00 to 00:00 at Zazoo Rooftop Lounge. A cozy evening meetup with networking and a beautiful view of Yerevan. Preliminary registration is required. More details in the calendar.
May 26
08:00 – Affiliate Morning Club
The mornings of May 26 and 27 are reserved for Affiliate Morning Club, a two-day morning networking format with the participation of 1xBet and MAC. The meetings take place from 08:00 to 11:00 and are designed for calm business communication. More details in the calendar.
MAC Affiliate Conference
On May 26, the main MAC Affiliate Conference will start at Meridian Expo and bring together professionals in affiliate marketing and traffic arbitrage: the program includes expert talks with practical cases on arbitrage, traffic, iGaming, marketing, and related areas, a large expo zone with affiliate networks, advertisers, and services, as well as spaces for negotiations and business networking. More details in the calendar.
18:00 – Fintech Party
After the first day of the conference, at 18:00, Fintech Party by P2P Private will take place, a private event with manual moderation of participants, security at the venue, and a ban on photo and video shooting. The organizers are bringing together representatives of the fintech and affiliate industries: founders, C-level executives, teams, exchanges, and merchants. The program includes private networking, a DJ set, cocktails, Armenian cuisine, a hookah area, and a gaming zone. You can purchase a ticket in the bot. More details in the calendar.
20:00 – C-Suite Dinner
On the same day, C-Suite Dinner will take place from 20:00 to 23:00 by Conversion Club. A private dinner for C-level executives and industry leaders. The format focuses on business communication, idea exchange, and a chamber atmosphere: meetings with partners and market representatives, photos, and drinks. Registration on the Conversion Club website. More details in the calendar.
20:30 – Armenian Nights
At 20:30, Armenian Nights will begin. This is a private evening for PIN-UP Partners’ partners, C-level executives, webmasters, and media buying teams. Access is organized through a moderated guest list and QR codes. The program includes networking, DJ sets, open bar, catering, a hookah area, and local activities. The number of places is limited, registration at https://partners-pu.com/party. More details in the calendar.
20:00 – 1x Networking Night
On May 26 at 20:00, the evening meeting 1x Networking Night will take place. The event will be held at a closed venue in the concept of a luxury night express. The program will include a show featuring celebrities and a performance by a secret artist, whose name the organizers have not yet disclosed. More details in the calendar.
21:00 – Fastly x Kitline Armenian Evening
At 21:00, Fastly x Kitline Armenian Evening will take place at Ember Bar-Restaurant. The event is aimed at iGaming leaders, C-level executives, founders, and senior decision-makers from Armenian and CIS companies. Business networking after the conference day: discussion of market trends, partnership opportunities, drinks, food, and music. Participation is by invitation, registration via the link: https://luma.com/agbpgrva. More details in the calendar.
May 27
On May 27, the second day of MAC Affiliate Conference will continue at Meridian Expo, and Affiliate Morning Club will take place again in the morning. After the main business program, participants will be able to move on to more private and evening formats.
16:00 – Affiliate Meetup Yerevan
From 16:00 to 20:00, Affiliate Meetup Yerevan, also listed as Affiliate Grand Slam meetup, will take place. It will be held at Red Bridge Hotel, 8 Voskerichneri Street. The meeting is designed for representatives of the affiliate industry, digital marketing specialists, and partner brands from the gaming sector. The program includes networking, discussion of traffic strategy, partner search, and exchange of insights across different GEOs. Participation requires registration and approval by the organizers. More details in the calendar.
16:00 – Zenex Khinkali Party
Zenex Khinkali Party will take place on May 27 at 16:00 at Lali Kitchen & Bar. This is a private evening by Zenex Group for partners, clients, and friends of the industry.
Guests can expect Georgian cuisine, khinkali, wine, and communication with representatives of the affiliate market in a calm, informal atmosphere. Participation is by invitation. More details in the calendar.
21:00 – MAC Afterparty
At 21:00, MAC Afterparty will take place, the main party after the conference at the Sport/Concert Complex after Karen Demirtchian. Access to the Afterparty requires a ticket category of at least VIP. More details in the calendar.
May 28
18:00 – P2P Meetup / Satoshkin Meetup
After the main conference ends, the program will continue with P2P Meetup / Satoshkin Meetup. The meeting will take place on May 28 at 18:00 at Fridman Hotel on the territory of Seven Visions Resort & Places, The Dvin. The organizers are bringing together representatives of the fintech and crypto industries: payment services, exchangers, P2P traders, processing teams, and members of the crypto community. Buy a ticket: Satoshkin Meetup Yerevan 2026. More details in the calendar.
Promo code CPARIP gives a 10% discount on tickets.
Attractions
Yerevan has a large number of beautiful places and interesting attractions; we will list only some of those we have personally visited.
Republic Square
The heart of Yerevan and the place where getting to know the city begins. If you look at the square from above, its shape resembles an Armenian national ornament. The buildings made of pink tuff look especially beautiful at sunset, when the entire center seems to turn golden. In the evening, the singing fountains come alive here: music, light, and atmosphere gather hundreds of people on the square every day. In May, the show usually runs from 20:00 to 22:00, and in summer from 21:00 to 23:00.
Nearby, you can have dinner at Sherep and simply walk around the evening city center.
Cascade
One of the most recognizable places in Yerevan and the best point to see the city from above. A huge staircase with fountains, modern art objects, and terraces connects the city center with the upper district. The higher you go, the wider the view of Yerevan and Ararat becomes, especially beautiful at sunset, when the city begins to glow with lights. In the evening, locals gather on the steps, street music plays, cafes and bars are open, and nearby you can drink coffee at The Coffee, stop by Wine Republic, or have dinner with a view of the city. Cascade is open 24/7; you can walk along the stairs and observation decks at any time of day or night.
The internal escalators operate from 08:00 to 20:00, and the exhibition halls inside the complex from 10:00 to 20:00.
Garni Temple
The only surviving pagan temple from the ancient era on the territory of Armenia, built in the 1st century AD. It stands on the edge of a picturesque gorge, and its columns and architecture are more reminiscent of ancient Greece or Rome than of the usual Armenian monasteries. It is especially beautiful here in the morning and closer to sunset, when the sun lights the stone with warm golden light and views of the mountains and the Azat River gorge open around it.
Basalt Organ
Very nearby is the famous “Basalt Organ,” or “Symphony of Stones,” a rare natural formation of solidified lava that is millions of years old. Huge hexagonal rocks look as if they were specially arranged along the walls of the gorge, which makes the place resemble a giant stone organ. After rain or in the evening, the basalt becomes almost black, and the landscape looks especially impressive.
After the walk, you can stop by Old Garni, a family restaurant with open terraces, Armenian cuisine, and a view of the Azat Gorge. They serve khorovats, fresh lavash from the tonir, homemade dolma, and the famous Garni gata with mountain tea. In the evening, Garni Temple and the surrounding mountains are especially beautiful from here.
Garni Temple is open from 09:00 to 22:00, and the “Symphony of Stones” can be visited at any time of day.
Zvartnots
The ruins of one of the most famous Armenian cathedrals of the 7th century, located about 15 km from Yerevan. For its time, the cathedral was unique: its circular multi-tiered structure and complex architecture were very different from most churches in the region and later influenced the architecture of the Caucasus and Byzantium. It was not only a church, but also the residence of the Catholicos with palace premises, while the temple itself was conceived as a symbol of the strength of the Armenian Church.
The name “Zvartnots” translates as “temple of the vigilant angels.” Even as ruins, the cathedral looks impressive: the preserved columns, arches, and carvings are especially striking against the backdrop of Ararat. It is best to come here in the morning or closer to sunset, when the light highlights the texture of the ancient stone.
The complex is open from 10:00 to 18:00, and in summer the opening hours may be extended until 20:00. There are small coffee and souvenir stalls nearby.
Vernissage Market
Vernissage Market is the most atmospheric place in Yerevan for a walk in search of souvenirs, antiques, and items with Armenian character. The market appeared back in the 1980s, when local artists began selling their paintings here in the open air. Today, among the rows, you can find handmade carpets, old Soviet items, jewelry, backgammon sets, ceramics, and dozens of unusual things that you want to examine for hours.
It is especially lively here on weekends: street music plays, sellers brew coffee, and the whole market turns into a large Armenian bazaar with a creative atmosphere. Many people come here not only for shopping, but also simply to feel the living Yerevan and bring home something truly local.
On weekdays, Vernissage is open from 09:00 to 18:00, and on weekends from 08:00 to 20:00. The best time to visit is Saturday and Sunday from 11:00 to 17:00, when the largest number of stalls is open.
Where to Sit and What to Try
Yerevan is a convenient city for getting acquainted with Armenian and Georgian cuisine. In the center, you can try lavash from the tonir, khorovats, tolma, gata, khinkali, tan, Armenian wine and brandy, as well as dishes in a more modern restaurant format.
A short selection of dishes, drinks, and places worth adding to your gastronomic route.
Lavash
Lavash is thin Armenian bread baked in a tonir and one of the main symbols of Armenian cuisine. In 2014, UNESCO included the tradition of making lavash in the list of intangible cultural heritage. The bread also has ritual meaning: in Armenian wedding tradition, lavash is placed on the shoulders of newlyweds as a symbol of prosperity and well-being.
Where to try: Lavash Restaurant or Abovyan 12. Lavash is a popular Armenian cuisine restaurant with a 4.8 rating on Tripadvisor. Abovyan 12 is a restaurant and courtyard at 12 Abovyan Street, where reviews separately note the large selection of Armenian dishes, garden seating, and atmosphere of an old Yerevan courtyard; the venue has a 4.0 rating on Tripadvisor
Khorovats
Khorovats is Armenian barbecue cooked over charcoal. It is served with lavash, herbs, vegetables, and sauces. It is not only a meat dish, but also part of the feast culture: khorovats is usually prepared for a group, a family dinner, or a large evening.
Where to try: Sherep or Tavern Yerevan. Sherep is one of the most notable restaurants in the center of Yerevan: it has a 4.8 rating on Tripadvisor. The venue is suitable for a first substantial dinner with Armenian cuisine, meat, hot dishes, and a convenient tourist location.
Tolma
Tolma is grape or cabbage leaves filled with meat, rice, herbs, and spices. In Armenia, it is one of the basic dishes of the home and festive table. It is often served with matsun or garlic sauce.
Where to try: Dolmama, Lavash, or Sherep. If you need a more classic tourist format, choose Lavash or Sherep. If you want a restaurant whose concept itself refers to tolma, you can choose Dolmama.
Gata
Gata is a traditional Armenian sweet pastry. It differs in shape and filling across different regions, but most often it is sweet dough with a buttery layer. Gata is served with tea and coffee, placed on the table for guests, and associated with household prosperity.
Where to try: Gata Tavern or Abovyan 12. Gata Tavern is suitable as a separate stop for dessert and coffee, while Abovyan 12 is a more atmospheric courtyard where you can combine lunch, a walk through the center, and Armenian dishes in one place.
Armenian Wine
Armenia is one of the oldest wine regions. For Yerevan, wine is no longer only history, but also modern urban culture: wine bars, restaurants with good wine lists, and tastings have become part of the evening route through the center.
Where to try: In Vino, Lali, Seasons, or Katsin. In Vino is better suited specifically for a wine bar, Lali for Georgian cuisine and wine, and Seasons and Katsin for a more restaurant-style evening.
Armenian Brandy
Armenian brandy is one of the country’s most recognizable alcoholic symbols. It is better to try it after dinner or as part of a tasting, rather than as a random drink with food.
Where to try: in Armenian cuisine restaurants or at tastings at brandy factories. For a restaurant format, Lavash, Sherep, Dolmama, Lali, Seasons, or Katsin will work if you need a more evening-oriented scenario.
Khinkali
Khinkali is not an Armenian, but a Georgian dish, but in Yerevan it is worth including in the route: the city’s gastronomy has long not been limited to national cuisine alone. The classic version is large dough pouches with meat filling and broth inside.
Where to try: Tumanyan Khinkali / “Tumanyan Khinkali”. The venue has a 4.8 rating on Tripadvisor and more than 3,700 reviews; reviews separately note regular and fried khinkali, fresh products, and a wide selection of dishes.
Modern Restaurant Dinner
Lali Kitchen & Bar
If you want not only khinkali, but a more complete Georgian dinner, you can add Lali Kitchen & Bar. In its Instagram description, the venue positions itself as Modern Georgian Cuisine, while Tripadvisor reviews praise it for Georgian cuisine with a modern accent, an interesting menu, a good wine list, and a location near Republic Square.
Katsin
For a brighter evening, you can choose Katsin. This is not a place only for traditional Armenian cuisine: according to Tripadvisor, the restaurant belongs to the Seafood and Sushi categories and has a 4.3 rating, while reviews describe it as a stylish modern place with live music, dancing waiters, and a vibrant atmosphere.
Seasons Restaurant
Seasons Restaurant is another option for an evening dinner in the center. According to the official Yeremyan Projects page, the restaurant is not strictly tied to one national cuisine: the menu includes meat and vegetable dishes of European cuisine, seafood, and signature presentation. It also states that the atmosphere is complemented by live jazz-blues performances. On Tripadvisor, Seasons has a 4.8 rating and more than 1,000 reviews.
Karaoke at Burlesque Club
If you have not had enough dense networking, you can head to Burlesque Club, a favorite nightlife venue of the affiliate community, to sing karaoke and spend the evening pleasantly.
The place has already become an unofficial gathering point after a packed conference day. There is evening leisure, girls, karaoke, music, drinks, and an atmosphere in which business conversations gradually turn into friendly toasts and shared choruses.
