From early mistakes and expensive FTDs to approximately $200,000 in profit. In June 2026, the team entered the Polish market, a new GEO for the team with high scaling potential. Over three months of working with Facebook, the media buyers completely rebuilt the funnel, reduced the cost of first deposits, and reached stable volumes.
Key Case Study Figures
Traffic source | |
GEO | Poland |
Media buying period | June to August 2026 |
Total FTDs | 1 304 |
Total RD | 12 088 |
Average Reg2Dep | 35% |
Net profit | ~$200 000 |
Early Tests and the Working Hypothesis
The team allocated a test budget of $6 000-$7 000 to launch and validate the hypothesis. The main task at this stage was to collect data across the entire funnel and assess audience quality in order to control conversion rates and prevent sharp declines.
The main approach was “Offline Casino.” The hypothesis was based on the idea that Polish users would respond well to a native format with the atmosphere of a real casino floor, live visuals, and a sense of presence.
Funnel Issues and Ad Creative Optimization
During the initial tests, the ad creatives attracted attention well, but conversion rates declined further down the funnel. Users lacked a direct message that would lead them to registration and a balance deposit. As a result, the FTD cost remained at $130-$150.
The team retained the core “Offline Casino” approach but refined the ad creatives in specific ways:
- Made the messaging more direct: removed abstract elements and focused the user’s attention on the target action.
- Strengthened the CTA: added a clear call to register and make a first deposit.
- Added more dynamics to the visuals: captured the user’s attention from the first seconds and immersed them in the gaming context.
Results and Scaling
Ad creative optimization turned around the funnel economics:
- FTD cost decreased to $100-$120;
- Reg2Dep on the updated promos increased to 42%.
After validating and confirming traffic quality, AVA Team received more favorable individual CPA terms. This made it possible to increase volumes and lock in total profit at approximately $200 000.
If you are planning to launch in Poland or want to scale a working funnel, join 1win Partners.
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