Google is expanding testing and planning tools for Search campaigns.
Starting in September, you will be able to test different budgets and ROI targets across multiple Search campaigns in a single A/B test and see how scaling affects results.
One-click experiments were already available in AI Max. Google is now expanding testing to multiple Search campaigns at once.
AI Max experiments have also been updated. You can now launch them with brand and geo settings enabled, so you will no longer need to disable these restrictions for testing.
Another update has arrived in Performance Planner. You can now see how changes to bids or budget could affect current results, then apply the suggested changes to campaigns with one click.
New A/B tests for multiple Search campaigns will start rolling out in September.
