Google Ads Simplifies Creative Transfers From Asset Studio to Performance Max

Google Ads has added the ability to populate Performance Max asset groups with creatives generated in Asset Studio.

If you launch PMax directly from Asset Studio, Google will automatically pull headlines, long headlines, descriptions, images, and videos into the asset group.

If you create a campaign from scratch, during asset group setup you will see a prompt about ready-made creatives from a recent Asset Studio project. You can review and add them in one click.

Google says transferring these creatives from Asset Studio can help you achieve an Excellent Ad Strength rating.

• Original: https://support.google.com/google-ads/answer/10724748