Meta AI now lets you connect a Meta Ads ad account and analyze ad campaign results directly in a chat with AI.
After you connect it, Meta AI gains access to ad performance data. You can ask it which audiences perform best, identify common patterns among the most effective creatives, determine which creatives are no longer working, and get recommendations on campaigns and where the budget could work more efficiently.
For example, you can ask Meta AI to analyze ad results from the past 90 days, compare the best ad sets, find common patterns between them, and suggest changes for the next month. After that, the AI can compile the analysis results into a presentation, document, or spreadsheet.
In addition to ad campaigns, you can connect Facebook and Instagram accounts to Meta AI. The AI can analyze reach, saves, shares, comments, and profile visits, determine which content performs better, and tell you what you can improve.
Regular tasks have also been introduced. For example, you can set up a weekly report on Instagram results. For comparison, Meta AI can analyze publicly available content and engagement from similar brands on Facebook and Instagram to understand what works for them and how you can improve your own results.
Additionally, you can connect Meta AI to Google Workspace, including Gmail, Docs, Sheets, and Slides. This lets you use information from different services within a single conversation.
New capabilities are rolling out in the web version of Meta AI, the mobile app, and the new Mac app. You can start using the features for free, and Meta will later offer a Meta One subscription for more active use.
Meta also showed how Meta AI’s new capabilities differ from Meta Business Agent and Meta AI Business Assistant.
