Facebook Ads has begun rolling out a new Lead notifications setting for lead-gen campaigns with Instant Forms. It allows you to set up notifications about new leads via Facebook, Messenger, Ads Manager, WhatsApp, or Email.
The setting is located at the ad level, under Automated lead delivery > Lead notifications.
For mobile notifications, you can select one or more channels:
- Facebook app;
- Messenger;
- Ads Manager app;
- WhatsApp.
You can receive notifications as soon as a new lead comes in, or after a set number of leads have been collected.
For Email notifications, you can choose recipients, days of the week, and send time. Along with the email, Facebook can send a file with leads in CSV or XLS format.
Notification Delivery settings apply to all active campaigns on the selected Fan Page.
The setting is not yet available in all ad accounts.
