Causes and risk minimisation with Facebook Ads: Policy, Risk Payment, Rejected and Checkpoints

A checklist of the main problems encountered when launching and running Facebook ads and tips on how to minimize them.

Policy

Policy – ban for violating Facebook’s advertising policy.

Ways to minimize

1. Change consumables and launch scheme:
   1. Change proxy type 
   2. Change antidetect browser
   3. Take accounts from another seller
   4. Change white page
   5. Change launch scheme
2. Choose a different cloaking method or change the page shown to bots and moderators.
3. Change launch elements:
   1. New domain or domain zone
   2. Unique or new creatives
   3. Original text
   4. Fresh payment card
   5. Fresh Fan Page
4. Remove banned words from text and creatives
5. Account “rest” after each launch activity
6. Increase budget by 15-20% at a time
7. Do not duplicate campaigns, adsets for budget – more than $150

Risk Payment

“Risk Payment” is a payment issue that occurs if Facebook’s payment system notices suspicious or potentially fraudulent payments. It can lead to the blocking of the advertising account or the limitation of its functions.

Ways to minimize

1. Replace or re-farm accounts
2. Change the Bin used
3. Choose a different card seller
4. Use different card binding methods
5. Change proxies
6. Use Facebook agent accounts with a credit line

Rejected

Rejected – on Facebook means that your ad has not been moderated by the platform.

Ways to minimize

1. Appeal a rejected ad
2. Working with creatives:
   1. Uniqueizing creatives before each launch
   2. Using different approaches, both in the creatives and in their formats
   3. Working on the text of the creative (Making creatives for Nutra, basic guidelines)
3. Analysis of the text for banned words, and their optimization
4. Duplication of campaigns, adsets or ads
5. Using directories (Substitution of creatives on Facebook Ads via a directory)
6. White Page development
7. Domain change

Checkpoint

Checkpoint is the process of checking the security of your Facebook account for suspicious activity. When Facebook detects unusual activity, such as logging in from a new device or unusual location, it may activate Checkpoint, requiring the user to confirm his identity.

Checkpoint varieties

1. Verifying a phone number
2. Receive a code via email
3. Confirmation by uploading selfies
4. Sending an ID card

Ways to minimize

1. Changing Facebook accounts
2. Account farming