Google said it removed more than 5.1 billion ads and restricted the display of 9.1 billion advertisements in 2024. It also suspended more than 39.2 million advertiser accounts worldwide. Most of those accounts were blocked before they had even placed a single ad.
In India alone, more than 247 million ads have been removed and 2.9 million advertiser accounts suspended, making it one of the regions with the highest number of violations.
According to Google’s ad safety report, top policy violations include financial services, trademark misuse, ad network abuse, personalized ads, and gambling.
In 2024, Google removed or blocked 146 million ads that violated the policy in the Gambling and games category.
The corporation said it launched more than 50 enhancements to large language models (LLMs) in 2024. This helped speed up complex investigations and identify unscrupulous platform participants, as well as detect fraud signals in time.
In addition, Google has adapted its defenses to combat new types of fraud, including AI-generated ads that use deepfake technology.
“While these AI models are very very important to us and have brought some impressive improvements, we’re still involving humans throughout the process,” said Alex Rodriguez, general manager of ad security at Google.
Google said it assembled a team of more than 100 experts to develop anti-fraud measures and block 700,000 advertiser accounts that did not comply with Google’s policies.
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